Customers can use the artificial intelligence-powered assistant to get information and complete certain tasks, but not trading, the brokerage firm says.
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The transaction will boost Wealth Enhancement’s services for ultrawealthy clients and their families, the company says.
The brokerage firm is seeking to win more business from customers via an expanded suite of products and tools, including an easier interface for using artificial intelligence to execute trading strategies.
Registered investment advisor firms have been pursuing acquisitions to gain greater scale and efficiency.
President Onur Erzan has worked at the company since 2021 and will succeed longtime CEO Seth Bernstein as chief executive on April 1.
Prediction markets have soared in popularity with investors, allowing them to speculate on the outcome of events.
The new additions join LPL from rivals Raymond James Financial and Northwestern Mutual.
Concerns about AI have repeatedly sparked selloffs of shares of brokerage firms. On Tuesday, Meta’s Muse AI agent became the latest catalyst.
The company has made significant changes to its core advisor pay plans in recent years.
Merit Financial Advisors has grown to more than $32 billion in client assets from $2 billion in 2017.
The New Hampshire-based team was ranked among Barron’s Top 250 Private Wealth Management Teams for 2026.
The company is increasing some thresholds that financial advisors have to meet in their compensation plan.
Under the new framework, brokers will still need to provide notice and in some cases seek approval for outside investment-related activities.
Only 37% of baby boomers express certainty they can handle future financial needs, and younger generations are even less sure.
The regulator says the affinity-fraud scam targeted inexperienced investors, many of whom are Christians of Ghanaian heritage in New York and New Jersey.
Creative Planning’s long-running acquisition streak has steadily extended the company’s reach across the U.S. and into new markets.
The brokerage firm’s shares rose following the release of its monthly business activity report.
The company is seeking more access to the lucrative wealth management sector by embedding itself in the technology that financial advisors use.
The pioneering robo-advisor says the assets on its platform topped $100 billion for the first time at the end of August.
The company’s index that tracks investor behavior shows clients became more selective in August about stocks and sectors.
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