Name: Airtable CEO on What It Means to Be an ‘Individual Contributor CEO’
Uploaded: 2025-12-18T15:09:00Z
Duration: 57 s
Description: Howie Liu, the CEO and co-founder of Airtable, joined the WSJ leadership Institute for a virtual exchange in which he discussed how his company needs to move quickly to integrate AI into its existing products, as new AI-native competitors emerge.

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Howie Liu, the CEO and co-founder of Airtable, joined the WSJ leadership Institute for a virtual exchange in which he discussed how his company needs to move quickly to integrate AI into its existing products, as new AI-native competitors emerge. Photo: WSJ Leadership Institute

https://m.wsj.net/video/20251218/a93e4a35-8be4-4bfc-a244-a53a545cc894/1/hls/manifest-hd-wifi.m3u8

Howie Liu, the CEO and co-founder of Airtable, joined the WSJ leadership Institute for a virtual exchange in which he discussed how his company needs to move quickly to integrate AI into its existing products, as new AI-native competitors emerge.

Airtable CEO on What It Means to Be an ‘Individual Contributor CEO’

We've spent a lot of time at Tech Council events over the last year talking about how the nature of leadership is evolving and how kind of this group, this cohort, is kind of stepping up in this very moment. You've said that you need to be an IC CEO, an Individual Contributor CEO. So what does that mean, and why does this moment call for that?

What it means is, you know, I think now more than ever, you have to, as a leader, get into the actual details and understand, you know, certainly from a Tech standpoint, how AI works and how it's evolving. So, you know, it would be sort of like trying to build a business that has an internet component. Let's say you're a retailer and you're going into like e-commerce without having actually used the internet yourself, right? Like you have never used Google, if you never browsed the internet, you just kind of hear about it reported upwards. It would be really hard to develop a feel for this new thing that is so transformative and disruptive to your entire business.