Name: Capital One is Targeting the Next Generation of Luxury Consumers
Uploaded: 2026-05-05T21:18:00Z
Duration: 24 min 27 s
Description: Lia Dean, Capital One’s President of Banking & Premium Products, discusses the strategies that are successfully recruiting Millenial and Gen Z consumers to its premium products, and how the bank is using AI to blend banking with travel planning.

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Lia Dean, Capital One’s President of Banking & Premium Products, discusses the strategies that are successfully recruiting Millenial and Gen Z consumers to its premium products, and how the bank is using AI to blend banking with travel planning. Photo: Katelyn Tucker/Nikki Ritcher for WSJ

https://m.wsj.net/video/20260505/b53f5e3e-1130-4a2c-9aca-d144cd805101/1/hls/manifest-hd-wifi.m3u8

Lia Dean, Capital One’s President of Banking & Premium Products, discusses the strategies that are successfully recruiting Millenial and Gen Z consumers to its premium products, and how the bank is using AI to blend banking with travel planning.

Capital One is Targeting the Next Generation of Luxury Consumers

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