Name: Could the Key to a Best-Seller Be a Yellow Cover?
Uploaded: 2016-05-29T14:16:26Z
Duration: 1 min 47 s
Description: A vast amount of book-buying occurs online, and publishers are pushing designers for brighter, bolder covers to catch customers' eyes. A best-selling favorite? Yellow. Illustration: Heather Seidel for The Wall Street Journal

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A vast amount of book-buying occurs online, and publishers are pushing designers for brighter, bolder covers to catch customers' eyes. A best-selling favorite? Yellow. Illustration: Heather Seidel for The Wall Street Journal

https://m.wsj.net/video/20160529/052916book/hls/manifest-hd-wifi.m3u8

Could the Key to a Best-Seller Be a Yellow Cover?

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