Name: Google EMEA President: AI is a '$25 Trillion Economic Opportunity'
Uploaded: 2026-06-22T12:40:00Z
Duration: 5 min 52 s
Description: Google Europe, Middle East and Africa president Debbie Weinstein discusses the $25 trillion global economic opportunity presented by artificial intelligence. Weinstein also explains how changing search behaviors are transforming marketing and why leaders must adopt the technology to drive growth rather than just efficiency.

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Google Europe, Middle East and Africa president Debbie Weinstein discusses the $25 trillion global economic opportunity presented by artificial intelligence. Weinstein also explains how changing search behaviors are transforming marketing and why leaders must adopt the technology to drive growth rather than just efficiency. Photo: WSJ Leadership Institute

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Google Europe, Middle East and Africa president Debbie Weinstein discusses the $25 trillion global economic opportunity presented by artificial intelligence. Weinstein also explains how changing search behaviors are transforming marketing and why leaders must adopt the technology to drive growth rather than just efficiency.

Google EMEA President: AI is a '$25 Trillion Economic Opportunity'

Today we have on Debbie Weinstein. She's the president of Google in Europe, the Middle East, and Africa. In a time where AI is disrupting a lot, this is a very interesting role. So, Debbie, thank you for joining us.

Thanks for having me.

What made you decide to take this role?

Well, I am incredibly excited about this moment and what it can mean for the world. We see $25 trillion economic opportunity from AI globally. And just in European Union alone, it's 1.2 trillion euro. So the opportunity, really, to bring that capability forward for economic renewal across the region, but also for the societal benefits that can come, whether it's the healthcare outcomes, sustainability benefits, there's a tremendous upside potential from AI.

But you're in a region that's much more regulated, right? So that must come with its own challenges. What can you tell us about that?

Yeah, there's no question that one of the things I spend a lot of time doing is actually advocating for our great products and making sure that they can help users and businesses around the region. It is not as easy in some of the markets in which I am operating, but we see tremendous opportunity. And so when I'm talking to people on the streets and I show them kind of the new capabilities of how AI can help them get things done in their lives, they're super excited. Businesses. Businesses constantly are telling me how they wanna operate in the world where they can use the best of technology wherever it's sourced. And so my job is really to advocate for what is possible to all the people that can make that a reality.

So one of the things that occurred to me recently, 'cause I moderated an AI panel, is that, you know, sometimes the marketing around AI is maybe not its friend. And so, you know, you've had a lot of different jobs. You came from outside of tech, initially. When you think about the storytelling around AI and you hear about commencement speakers being booed in the middle of all things, and yet the possibility, what do you think a CMO or a marketing person should know about AI, and how they should bring it to market differently than they are today?

Well, what's interesting is that, AI is the most proven ROI use cases for AI we've ever seen. So one of the first things I really am talking to marketers about is how they can make sure they're using the tools of AI in their practices and workflows. I think one of the biggest challenges we have is the disconnect between what the technology is capable of, and what people and processes are able to absorb. There's clearly a difference in terms of that adoption curve, and I think part of that is going to be what enables people to see how this can be beneficial. We really see a future where everybody is working alongside these tools to get their jobs done more fluidly, more easily. You know, we're here talking a lot about creativity, and I think one of the things that we're finding is that AI is really enabling creative people to bring their ideas to life with tools they wish they had always had access to. Frictionless, speed, scale, and just the creative ideas that might be in your head that almost physical gravity didn't allow you to create, but now you can bring those ideas to life. So I think there's lots of ways where, when people actually get the tools in their hands, they see the possibilities and it becomes real.

So I mean, that's a really good point because I think one of the issues that I see when I discuss this topic of AI with company's CEOs and C-suite executives is the culture shift that needs to happen. Because there can be a fear, right? Because there's so much talk around efficiency in AI, but really, the opportunities around growth.

Growth.

What have you seen that people can learn from in terms of getting people to adopt the tool? Because to your point, when you try it and you see the possibilities, you may not actually be so concerned about it.

Exactly. I mean, this really is an expansionary moment. The role of leaders is to figure out where is the value created in my organization, how do I point this technology at the thing that's actually gonna create value? And for many, it has been kind of an efficiency-oriented conversation, but I think the real leaders, the ones we're gonna create value at that kind of gap that we see today between what the technology is capable of and where people and processes are, that is the space where value is gonna be created around growth. And when I think about growth, I think about the fact that, like let's just look at Google search, for example. You know, when people are searching today, they're able to ask questions in much more natural ways. They're able to use things like their camera. 25 billion times people are taking pictures of things and asking questions about them. Longer, more natural queries. And what that means is, the old tools of marketing, where you would do these huge keyword lists that I'm sure you can remember creating. That is not the way that you use the best tools of today to actually kind of connect with people in their everyday life. And so what we see are tools like an AI Max, for example, which actually is the AI-generated way that you can actually run in all the different query types that people use today. That's the way you show up in the way that's relevant. If you think about, you know, I ask people to think about their own search behavior, and you think about the last time you searched for a trip, and you said, "Gosh, I wanna take a vacation." Many of us were trained in keyword ease, where you put this like really artificial way of asking a question about a trip to the French Riviera. Now people put in really long search queries, I wanna bring my kids and my dog, and we wanna go surfing, and we wanna do all these water sports. We wanna go into the hills. Actually, to anticipate all of those things, there's no way any marketing team could do that. And so you have to think about what AI can enable you to do in that space.

So final question. In a world where I hear a lot of people say, "I'm team Anthropic and I'm team OpenAI," how do you think about Gemini?

I mean, team Google, obviously. Look, Gemini, our current model is 300 times more powerful than the one that was launched a couple of years ago. I am incredibly enthusiastic. It's getting more intelligent, it's getting more helpful with all the agentic tools. I don't know if you saw the Spark announcements, where we're gonna have personal agents in a secure way doing things on our behalf, and more personalized. So it's actually gonna know more about me. And you think about the connection across all of the personal services that you can opt in to have Gemini understand, whether it's your calendar, your search history, et cetera. I think it's gonna be an incredible moment for what Gemini can bring forward for the world.