How China's One-Child Policy Shaped a New Generation of Consumers

Economist and professor Keyu Jin said China's post-90s and post-2000s generations think "radically differently" from those that came before them. Speaking at the WSJ CEO Council Summit in London, Jin discussed how the country's one-child policy helped shape consumer behavior, from spending habits and brand preferences to changing attitudes toward work, family and parenthood. Photo: WSJ Leadership Institute