How IBM Saved $4.5 Billion Using AI

IBM senior vice president of marketing and communications Jonathan Adashek explains the company's "client zero" initiative, which utilized artificial intelligence and automation to cut $4.5 billion in spending over three years. The IBM executive also explains how the technology is freeing up creative teams from menial tasks and generating more targeted sales leads. (Jonathan Adashek is a member of the WSJ Leadership Institute's CMO Council) Photo: WSJ Leadership Institute