How Keurig Dr Pepper Moves at the 'Speed of Culture'
Keurig Dr Pepper Chief Marketing Officer Drew Panayiotou says big companies must "get small" to move at the speed of culture. By adopting a "challenger mindset" and having marketing report directly to the CEO, the company empowers rapid decision-making. This setup recently allowed his team to produce custom Knicks Snapple teas just days after an employee pitched the idea, with the first limited bottle reselling online for $5,000. (Drew Panayiotou is a member of the WSJ Leadership Institute's CMO Council) Photo: WSJ Leadership Institute
8:56