Name: How Major League Soccer Spent Eight Years Preparing for World Cup Boost
Uploaded: 2026-07-17T19:59:00Z
Duration: 2 min 8 s
Description: MLS Commissioner Don Garber details behind-the-scenes efforts his league undertook before the World Cup came to the U.S., from building new stadiums to attracting star players.

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“It is possible - there is luck involved in this business, too,” Aradhana Sarin, chief financial officer of AstraZeneca, tells Barron’s Andy Serwer while discussing their goals for 2030.

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AstraZeneca Says the GLP-1 Market Goes Beyond Just Weight Loss

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Fueling AI Data Center Growth With Green Energy

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Farooq Kathwari, CEO of Ethan Allen Interiors, tells Barron’s Andy Serwer how he’s protecting the brand’s "high-end reputation" amidst the current affordability crisis and volatile housing market.

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Maintaining Ethan Allen’s Premium Product in a Weak Housing Market

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How Robinhood Reshaped the Trading Landscape for an Entire Generation

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The Outlook For Nuclear

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A Successful Transition Requires Honesty and a ‘Heavy Lift’

Young advisors considering a succession plan should maximize engagement with clients because “it can take a long time to gain that trust and build those relationships,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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Succession Planning and Establishing Trust With Clients

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Oil and Gas in a Volatile World

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MLS Commissioner Don Garber details behind-the-scenes efforts his league undertook before the World Cup came to the U.S., from building new stadiums to attracting star players. Photo: Karen Obrist for WSJ

https://m.wsj.net/video/20260717/1561c7ce-496b-4f1f-9803-b8ab2eb56eed/1/hls/manifest-hd-wifi.m3u8

MLS Commissioner Don Garber details behind-the-scenes efforts his league undertook before the World Cup came to the U.S., from building new stadiums to attracting star players.

How Major League Soccer Spent Eight Years Preparing for World Cup Boost

It started in 2018. This didn't start with the hundred Super Bowls. We've been preparing since we were granted the World Cup with awareness of a North Star. So how many businesses exist where you know that there will be an exact definitive moment eight years later, particularly in a world where everything's disruptive, where technology is changing the way we live and the way we do business. We knew the summer of '26, eight years ago, this was gonna happen. And since then, seven new teams, and we're a mature league today and we were mature then too. Nine new stadiums, you know, billions of dollars of stadium development. Having a roster dynamic to be able to attract players like Leo, but also attract young players from South America. You made the stat, I didn't even realize this. MLS has 30 Argentinian players playing in our league. England has seven. And that's rule changes in dynamics and sitting around with guys like David and his partners at Salt Lake, and thinking about how do we adapt our system to know that when the World Cup comes, and should those teams, you know, set records and really define, you know, what everybody's expectations were gonna be at that time. So now we advertise for the first time in MLS's history in a World Cup match and the ad had Messi and it had Beckham, and it had some of our celebrity owners. It had our players who participated in the World Cup coming off a plane and basically saying, "We'll take it from here." And that's our story. Thank you, world for coming to see our country and to see our sport and attend World Cup matches, but now it's our opportunity to deliver you everything that both fans of other leagues and fans of other sports will be able to witness. So it's about planning. You know, sports isn't just about those magical moments when you're running leagues and running a zillion teams like David is. It's about thinking about what you need to do to capture moments if those moments happen. In this case, the World Cup delivered them.