Name: How the Associated Press Plans to Survive the Evolving News Industry
Uploaded: 2025-10-02T19:52:00Z
Duration: 2 min 53 s
Description: “I think the AP will always have a role to play,” Daisy Veerasingham, CEO of the Associated Press, tells Barron’s Andy Serwer.

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“I think the AP will always have a role to play,” Daisy Veerasingham, CEO of the Associated Press, tells Barron’s Andy Serwer.

https://m.wsj.net/video/20251002/84be9aeb-8a70-49b8-920c-e5671c88fb93/1/hls/manifest-hd-wifi.m3u8

How the Associated Press Plans to Survive the Evolving News Industry

I want to ask you about the future of the news business. There's some people who suggest that it's a winner-take-all type of environment, where big organizations like the New York Times, the Wall Street Journal, who shares a parent with Barron's, maybe the Washington Post, sort of dominate the landscape and smaller players, maybe including even yourself, you're a different business model, of course, suffer. Or maybe you're still a participant. How do you see the future of the business?

I think it's, look, I'm gonna be honest, I think it's really difficult to predict the future at the moment. I think being able to see out a couple of years is almost impossible sometimes. Then you layer in the impact of AI, and that makes the ability to look forward even harder, at times. I think the AP will always have a role to play because of the fact that we are a news agency, that we are a supplier to the broader news in industry and information system. So I see the AP as always having a role to play. Now whether that will be different, whether services will be more important than content, or as important, I think the product portfolio and set will probably change. But I think the role that we play is still as important today, as it has ever been.

Daisy, I'm old enough to remember when there was a Coke, Pepsi rivalry in your business. The AP and UPI, the United Press International, which is a shadow of itself today. How is it that the AP has survived, and UPI didn't? Do you know what happened that was different? I mean, it's before your time.

It was before my time, I need to be honest. So I guess the question is what do I think has helped the AP survive? I think it is been its clarity on mission and purpose. I think we are very focused on the role that we play and our mission and our purpose, and I think that does help. I think also being completely independent, understanding, if you like, that we have to make money in order to support that mission. It keeps us moving and keeps us nimble. We don't have anyone else to rely on. And I think that's the other thing that has helped us to survive, is that independence in a sense, keeps us having to evolve ourselves as an organization. Look, I'll be very honest with you, being part of the news industry is not an easy place to be today. But we have to keep reinventing ourselves. And I guess I take comfort, if there is some comfort to be taken, in the fact that we've been around since 1846, and we've survived many changes in the ecosystem and we've adapted, and that's what we're having to do again.