Name: KFC's Strategy for a U.S. Comeback
Uploaded: 2026-05-04T20:02:00Z
Duration: 22 min 53 s
Description: Scott Mezvinsky, KFC Global chief executive, discusses the brand's struggle to stay relevant in the U.S. amid its strong global growth, and how market trends like GLP-1 drugs and plant-based meats are affecting the brand’s ability to compete.

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Scott Mezvinsky, KFC Global chief executive, discusses the brand's struggle to stay relevant in the U.S. amid its strong global growth, and how market trends like GLP-1 drugs and plant-based meats are affecting the brand’s ability to compete. Photo: Nikki Ritcher for WSJ

https://m.wsj.net/video/20260504/bf39911f-fa17-453e-b270-a9fe7fd5e833/1/hls/manifest-hd-wifi.m3u8

Scott Mezvinsky, KFC Global chief executive, discusses the brand's struggle to stay relevant in the U.S. amid its strong global growth, and how market trends like GLP-1 drugs and plant-based meats are affecting the brand’s ability to compete.

KFC's Strategy for a U.S. Comeback

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