Name: NYSE Marketing Chief Brings Media Playbook to Wall Street
Uploaded: 2026-06-22T23:55:00Z
Duration: 4 min 11 s

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How Rising Optimism Is Supporting Credit Markets and IPOs Like SpaceX

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How to Scale Your Net Worth

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BofA’s Favorite Non-AI Stocks

Jack Hough talks to TJ Thornton, Head of Global Research Product Marketing at BofA Securities about diversifying stocks to hedge AI risks.

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Evaluating Investing Opportunities Beyond AI

Steve Quirk, chief brokerage officer at Robinhood, breaks down the value of tokenizing stocks in different markets.

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Unpacking Tokenization for Everyday Investors

Jack Hough talks to Steve Quirk, chief brokerage officer at Robinhood, about trends in retail investing.

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How Robinhood Reshaped the Trading Landscape for an Entire Generation

Streetwise host Jack Hough sat down with strategist Scott Wren to discuss how the AI-fueled market run stacks up against the dot-com boom.

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AI vs. The Dot Com Bubble

Bank of America’s Haim Israel shares what’s next for Nuclear Energy development.

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The Outlook For Nuclear

Jack talks to Lyft CEO David Risher about growth potential in the company.

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Lyft's Ride to Profit

The stock market is expensive. What does that mean for your portfolio? Jack sits down with Franklin Templeton’s Matt Quinlan to talk dividend investing, and whether it’s a good move in a pricey market.

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Dividends and Capital Appreciation

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Beyond AUM: The True Value of Scale for Advisory Firms

Interviews with top wealth management professionals about topics including compensation, hiring, marketing, next-gen, and more.

RIAs that are looking to sell should start the process early, and ideally when the business is thriving, to maximize leverage and options, says Shirl Penney, the CEO of Dynasty Financial Partners.

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‘The Best Time to Sell Is When You Don't Have to.’

“Begin with the end in mind and be really clear about what it is that you want and what it is that you don't,” Shirl Penney, the CEO of Dynasty Financial Partners, tells Greg Bartalos, Editor-in-Chief of Barron’s Wealth & Asset Management Group.

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RIA Sellers Need to Be Specific About Their Goals 

Raise capital, be prepared for onboarding, and have a dedicated team of experienced investment bankers in place, advises Shirl Penney, the CEO of Dynasty Financial Partners.

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3 Things Buyers of RIAs Should Do Ahead of Any Deal

Shirl Penney, the CEO of Dynasty Financial Partners, says that acquirers should prepare a roadshow deck and be extremely clear about the type of cultural fit, advisor, and end client they want.

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Looking to Buy an RIA? Don’t Ignore These 2 Key Steps.

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How AI and Data Can Help Advisors Start Client Conversations

AI is helping advisors grow assets by analyzing client portfolios and suggesting specific "next best actions," such as identifying tax, portfolio drift, or managed account opportunities, says Envestnet CEO Chris Todd.

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AI Is Boosting Organic Growth for Advisors

CEO Chris Todd explains how the company is providing core technology to RIAs and broker dealers while building infrastructure to meet future advisor needs in areas like alternative investments and digital currencies.

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Envestnet’s ‘Bullseye’ Strategic Approach  

CEO Chris Todd says the company is using AI to increase internal productivity and leveraging its large data set to provide "investment data insights" to help advisors manage client portfolios.

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How Envestnet Is Harnessing AI and Data 

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Best Advice for Someone Considering Wealth Management as a Career

Kelly Gaur, a Mercer Advisors regional vice president, says she was drawn to working for a registered investment advisor partly because they generally offer a more personalized, modern approach to wealth management.

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The Appeal of Working for an RIA

“The best client development professionals are those who have served clients in some capacity,” says Kelly Gaur, a Mercer Advisors regional vice president.

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Client-Facing Experience Can Help Advance Your Career

The Mercer Advisors regional vice president discusses her business development role and tips for breaking into the industry and gaining valuable experience in a non-advisory capacity.

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Kelly Gaur: Tips for Pursuing Non-Advisor Roles in Wealth Management

“You want to make sure that everybody's excited and prepared and that you're all pulling the rope in the same direction,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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A Successful Transition Requires Honesty and a ‘Heavy Lift’

Young advisors considering a succession plan should maximize engagement with clients because “it can take a long time to gain that trust and build those relationships,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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Succession Planning and Establishing Trust With Clients

The Carson Wealth managing director and wealth advisor says his decision to partner with the firm was driven by the need for increased capacity for holistic services and a clear succession plan for his retiring father.

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Sustainable Investing and the Wealth Transfer

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New York Stock Exchange Head of Marketing Kim Robinson is leveraging her background at media outlets like the BBC and Bloomberg to help listed companies tell their unique stories. Robinson emphasized that every organization has a distinct perspective to share, making her mission to deliver authentic corporate narratives both challenging and highly rewarding.   (Kim Robinson is a member of the WSJ Leadership Institute's CMO Council) Photo: WSJ Leadership Institute

https://m.wsj.net/video/20260622/d014989f-4d0b-4fe3-a726-96891e0e3619/1/hls/manifest-hd-wifi.m3u8

New York Stock Exchange Head of Marketing Kim Robinson is leveraging her background at media outlets like the BBC and Bloomberg to help listed companies tell their unique stories. Robinson emphasized that every organization has a distinct perspective to share, making her mission to deliver authentic corporate narratives both challenging and highly rewarding.   (Kim Robinson is a member of the WSJ Leadership Institute's CMO Council)

NYSE Marketing Chief Brings Media Playbook to Wall Street

Today, we have Kim Robinson here, she is the Head of Marketing at the New York Stock Exchange. What's interesting about Kim is that her background is not necessarily in finance. So Kim, welcome to the Wall Street Journal, this is the Journal House. I wanted to ask you, given your background, which was really in entertainment, what made you decide to move over to the stock exchange?

Yeah, so my background is very much from a media and publishing perspective, but I've always been a storyteller, so no matter if that was telling stories at the BBC or Bloomberg or Conde Nast. And then, when I was approached to join the stock exchange, I wasn't really sure what that would entail, so I wasn't that interested in it. But when I realized that it would actually be helping some of the greatest companies in the world tell their own stories, it felt like a really interesting opportunity. And I've been there for six years, helping companies do just that for some of the biggest moments that they experienced.

What is the hardest thing in this job, in terms of storytelling? Because not everybody has a sexy story like you might have had at the BBC.

Everyone does have a story though. I think that's what makes it the most interesting and challenging and rewarding job. No matter who I'm talking to, they have a unique perspective, they have a unique story, they have a unique way that they also wanna show up, and it's my job to help them figure out how to do that in the most impactful, authentic way possible.

How does the stock exchange think about connecting to the younger, sort of this next generation, that may not be as familiar with it?

Yeah, that's a really great question. The way that we think about showing up in market is really through the power of our community. So if you think about Figma for example, the way that they had their listing day, we shut down the entire area outside of the NYSE, that's like all of the streets surrounding it. We worked with influencers to make sure that, you know, the story was getting out there, and we invited everyone to this really epic block party. We had a DJ, we had amazing swag, because Figma has incredible swag if you're not familiar, delicious foods and treats, and we made it a celebration of design. So NYSE is just being the place that that all happened is a win for us.

When you think about community, what does that mean in the context? 'Cause I wouldn't normally think of NYSE as community.

NYSE is community through and through. So we represent about 2,400 listed issuers, and it is our job to think through, not just of course how they show up in market, but how do we bring value to them every single day. So that can be through an introduction, that can be through an event, that can be through media or storytelling, social, it's all the different ways we can help support them. We are only as good as our community, and I think our community is truly best in the world.

So one of the things having gone public with a company and actually had a moment at the stock exchange, I know that that moment is a lot about the intersection of the CMO and the CEO, because you're telling the story while going public, right? It's kind of a partnership. What have you seen work best between a CEO and a CMO in that context?

First of all, thank you for, you know, taking your company public with NYSE. I would say that there's been a drastic shift since I joined the stock exchange. When I first started, the CMO was rarely in that conversation. And what we've really focused on is making sure, because you're exactly right, the S-1 is a marketing document at the end of the day, it is a storytelling moment. And while you might be speaking with bankers or investors to get on the road show, you're marketing, you're marketing your company. So I think it's important to include a CMO as early as possible, so that he or she is familiar with what the strategy is, has the ability to tell that story, understand where they're supposed to be showing up. And it's important to start thinking through all the different audiences beyond investors, right? So that's gonna be your target audiences, your employees, your partners, your customers, and thinking through the full strategy as early as possible.