Name: Ryan Reynolds: Too Much Time and Money Will Murder Creativity
Uploaded: 2025-11-19T01:58:00Z
Duration: 2 min 11 s
Description: Actor and entrepreneur Ryan Reynolds shares his philosophy on creativity, storytelling, and the power of blending humor and emotion in content, especially within advertising and marketing.

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Actor and entrepreneur Ryan Reynolds shares his philosophy on creativity, storytelling, and the power of blending humor and emotion in content, especially within advertising and marketing. Photo: Sean Smith for the WSJ Leadership Institute

https://m.wsj.net/video/20251119/76e2c39f-3113-45bb-970c-dc7a813df1cd/1/hls/manifest-hd-wifi.m3u8

Actor and entrepreneur Ryan Reynolds shares his philosophy on creativity, storytelling, and the power of blending humor and emotion in content, especially within advertising and marketing.

Ryan Reynolds: Too Much Time and Money Will Murder Creativity

You know, I think one of the things that really strikes me about you is that you use humor sort of strategically as a way to connect with audiences, across everything that you do.

Yeah. Well, humor is, I mean, humor and emotion are the two, you know, feelings that I think travel the most. I mean, there're usually, when folks are sharing, I mean, particularly in the ad space, which I love. I love the ad space because we kind of don't differentiate it. Max effort between a commercial, a movie, a sports event, anything. We sort of look at them all kind of the same as, you know? Richard Curtis, who's a wonderful writer, director. "Love Actually." He once said to me when I was very young, he said.

Maryam: Well, how young were you?

I was like 40. He said, "Every character has to have a beginning, middle, and an end." And it really kind of stuck with me. And I sort of brought that even into that space with, how do you do that in 30 seconds or 15 seconds as well? And it's, I think, I really do believe that too much time and too much money will murder creativity. It will, it'll just kill it. And if you have to move quickly, you start to think asymmetrically and do things differently. So, you know, usually my maladaptive coping mechanism, thanks, dad, is.

Maryam: We're going to get to that, just for the record.

Oh, are we? Oh God.

Yes.

Shit, you guys are screwed. I mean, absolutely. This is going to get dark. Actually, he was fine. But the...

Notice, the humor.

No, I know. Right. Even right now, I'm thinking, I had eight different channels I could go on and I'm going to pick the good one, the yellow brick one. So, yeah. No. Humor works so well, so does emotion. But if you can get them together, it really, really just gets, it creates togetherness, it creates that feeling that we're all. Because right now, we're not divided, we're living in different realities from each other. So the more you can kind of find ways to bridge that rather than just the sort of what's lazy and easy to, you know, other, everyone. Those are two wonderful ways to do it. And I love it.