Name: Assessing How New Clients Perceive Investment Risk
Uploaded: 2026-02-10T16:00:00Z
Duration: 2 min 27 s
Description: A new client's existing portfolio and past investment experience are key indicators of their true appetite for risk, says Nancy Daoud, CEO of Opus: Advice First, a private wealth advisory practice of Ameriprise Financial Services.

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A new client's existing portfolio and past investment experience are key indicators of their true appetite for risk, says Nancy Daoud, CEO of Opus: Advice First, a private wealth advisory practice of Ameriprise Financial Services.

https://m.wsj.net/video/20260210/d3da0b6a-3537-4239-aa9e-b6c200daa135/1/hls/manifest-hd-wifi.m3u8

Assessing How New Clients Perceive Investment Risk

So, I totally understand that each person is different, and, really, there's no quick and easy way to anticipate how someone will react. It really takes the experience of going through whatever happens in a market. However, to the extent that you can kind of anticipate or mitigate what you might see tell-tale signs over the years, like, you've been doing this for a while. Are there patterns or things where you say, "Hmm, I have a, you know, my sense is this could be someone who might really panic or not"? Like, beyond, I mean, so I totally understand what you're saying, but are there any tell-tale signs that might give you clues?

Well, the biggest clue really is where they invested now. You know, where am I bringing them in from?

Mm. Yeah.

So if they've got all their money in CDs and money market funds, I think their appetite for risk or their experience in volatile markets is very limited. And we'd wanna go very slowly, you know, just go in one toe at a time, so to speak. However, if you've got millions of dollars invested in your 401k, you're buying company stock, you have the experience of all of the ups and downs, then it's a little bit different. So the biggest indicator is past experience. Where are they coming from?

Yeah.

The other thing, too, is, of course, you know, their values. You know, we are big on establishing where their values are, what's really important to them. And part of that really has to do with what stage in life are they in? Because values change or the experience changes. So if you're an accumulator and you're looking to build wealth, obviously, we're going to recommend something that will be much longer term. But if you're in retirement already, and you're receiving income, or would like to receive income, that's a whole different approach. So it has to do with demographics, it has to do with what the timeframe is, and, of course, the appetite for risk, always. I call that the stomach lining.

That's a good term. Memorable one.