Name: Looking to Buy an RIA? Don’t Ignore These 2 Key Steps.
Uploaded: 2026-05-26T17:14:00Z
Duration: 1 min 10 s
Description: Shirl Penney, the CEO of Dynasty Financial Partners, says that acquirers should prepare a roadshow deck and be extremely clear about the type of cultural fit, advisor, and end client they want.

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RIAs that are looking to sell should start the process early, and ideally when the business is thriving, to maximize leverage and options, says Shirl Penney, the CEO of Dynasty Financial Partners.

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https://m.wsj.net/video/20260526/6306bad1-ec7d-4a82-a855-871a2a8af24a/1/hls/manifest-hd-wifi.m3u8

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Shirl Penney, the CEO of Dynasty Financial Partners, says that acquirers should prepare a roadshow deck and be extremely clear about the type of cultural fit, advisor, and end client they want.

https://m.wsj.net/video/20260526/57147b82-97fe-4b2a-9c75-57453cce1f09/1/hls/manifest-hd-wifi.m3u8

Looking to Buy an RIA? Don’t Ignore These 2 Key Steps.

The first is just be really clear about what it is that you're looking for, as well as what it is that you're not looking for. Be very clear on the type of cultural fit, the type of advisor, the type of end client that they're serving. I think once you get out on the field and you start having conversations, it's easy to fall in love with a deal. And if you begin with the end in mind and you're really clear about what you're looking for, it can really help you focus as you get going. The second from the buyer perspective, is to get a roadshow deck. And I know you know, Greg, what that is, but it's a deck that tells your entire story. It tells your, you know, the culture, the story of the firm. It talks about the way you service clients. It talks about the mission and vision of the business. And it also usually has economic terms in it that talk about how you're looking to structure a deal with advisors. 'cause you're gonna go out there and have a lot of conversations. So it's important that you're consistent and you have materials prepared in advance.