Name: Summit Trail Advisors’ Approach to Multigenerational Planning
Uploaded: 2026-08-25T16:00:00Z
Duration: 1 min 29 s
Description: Treating clients' children as clients provides valuable training for next-gen advisors while deepening multigenerational family relationships, says Peter Lee, a founding partner at Summit Trail Advisors.

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Treating clients' children as clients provides valuable training for next-gen advisors while deepening multigenerational family relationships, says Peter Lee, a founding partner at Summit Trail Advisors.

https://m.wsj.net/video/20260825/1023000b-f1d0-4e9e-823a-1856057b7731/1/hls/manifest-hd-wifi.m3u8

Summit Trail Advisors’ Approach to Multigenerational Planning

We view like that next gen, right? I mean, some firms will have like the next gen, you know, team that comes in and gives some seminars, but then, you know, you're not really interacting with that family every day. Like our approach to next gen is like, we need to treat the next gen as clients themselves, right? And the people working with those clients typically are our next gen of advisors, right? So it's actually a great almost like training ground, right, so, you know, it's for most younger advisors, it's a little bit less intimidating to go and sit down with, you know, a college student, or like start working with someone in their 20s when you're in your 20s or 30s versus like, you know-

They get the ball rolling.

Meeting with the big dog who like, you know, founded the business. You know, the patriarch. So it's actually like a really good way to get our younger generation of advisors and even some of our RMs and relationship managers, you know, at bats of just like getting used to running a meeting. So that's been, yeah, I think a way that's been selfishly helpful for us to groom talent, but also like really helpful and I think really appreciated, you know, by our clients where we're gonna take, you know, we have clients that, you know, are nine figure relationships where we're, you know, sitting down and talking through, you know, their son or daughter's, you know, $5,000 401k plan and helping them, you know, pick an allocation and spending an hour talking about that. And it's great, I mean, they almost appreciate that more than, you know, the extra couple basis points on the, you know, 200 million we delivered last year.

Exactly, exactly.