Name: Why Women Must Learn to Negotiate Effectively
Uploaded: 2025-11-25T19:34:00Z
Duration: 2 min 47 s
Description: To counter the wage gap, women need to develop their negotiating skills and embrace an appropriate amount of investment risk to maximize returns, says Debra Brennan Tagg, president of BFS Advisory Group.

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To counter the wage gap, women need to develop their negotiating skills and embrace an appropriate amount of investment risk to maximize returns, says Debra Brennan Tagg, president of BFS Advisory Group.

https://m.wsj.net/video/20251125/7076be37-195f-4e6b-a151-7f59ff59ea7e/1/hls/manifest-hd-wifi.m3u8

Why Women Must Learn to Negotiate Effectively

I would say just don't accept the statistics. You know, there's all this kind of foregone conclusion, "Oh, women are gonna make less than men." Let's make sure that doesn't happen. The way to do that is to negotiate on your own behalf. We have talked about this for years in our firm and have even had events where we've, you know, taught women how to negotiate. If women know what they are worth and they fight for it and they say, "This is the opportunity that I want financially, or a benefit that I want in my job or a career step," I do think that women can start to move the needle on their own and that will then give them the means that they need to have an equally successful financial plan for men. So I think negotiation is a big deal.

And to that point, I hope you don't mind me saying the following, but there's a wonderful YouTube video.

Is there?

There is. And it happens to have you in it and it happens to have you talking about negotiating. And no, it's really great. It's very powerful and it's great. There's a lot of wisdom in there. I highly recommend it to anyone who's interested. Just type in Debra's name and negotiating or negotiations and you'll find it quickly. So you have the issue of negotiating. You have when do you start investing in terms of the wage gap? What else do you think is at play and is there a hierarchy of what's the biggest challenge or it's hard to discern exactly?

Well, I think a lot of it, like you were talking about the self-fulfilling prophecy, there's this whole conversation that keeps going on that, you know, women don't take as much risk as men. I think that when you look at the data, that's been pretty soundly refuted, but women hear that and so it's sort of, you know, "Oh, well, women don't take as much risk as men. I wonder if maybe I shouldn't take as much risk as men 'cause I don't understand the stock market." If you take the proper amount of risk aligned to your goals, so I'm not encouraging anybody to take more risk than they feel comfortable with or than would be appropriate for their goals, but if you take the proper amount of risk, especially thinking back, you know, a 25-year-old who puts money into a stock fund and lets it sit for 50 years or 40 years, or whatever the number is, as opposed to putting it in savings, that is going to be a wildly different result for that person when they go to retire. So making sure that you are working with somebody who can guide you to the point that you are taking risk in the right places and that you're taking enough risk to be able to again, take all the benefits of the stock market and that you will realize that that has nothing to do with wage gap. It has nothing to do with somebody who's gonna pay you a certain amount of money. That works the same for everybody. So making sure that women are investing enough so that they get the ability to be able to benefit from that the same way that everybody else does.