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Since the creation of American Airlines’ AAdvantage, airline loyalty programs have transformed into much more than miles. American Airlines VP of Revenue Scott Chandler shares what’s in store for the future AAdvantage. Photo Illustration: April Kirby

https://m.wsj.net/video/20241114/2138e306-21f8-4c1d-8524-7e13cd238005/2/hls/manifest-hd-wifi.m3u8

Since the creation of American Airlines’ AAdvantage, airline loyalty programs have transformed into much more than miles. American Airlines VP of Revenue Scott Chandler shares what’s in store for the future AAdvantage.

American Airlines Executive on Miles and the Future of Loyalty Programs

Why the Key to Airline Status Is Now in Your Wallet

Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ AAdvantage—and how it transformed the industry.

Bob Crandall led American Airlines as it created the first airline loyalty program. The former CEO sat down with The Wall Street Journal to recount the strategies and challenges of launching AAdvantage. Photo: Natassja Ebert

https://m.wsj.net/video/20241114/3aa0ab76-85e5-4bc1-a563-477d2aa15885/4/hls/manifest-hd-wifi.m3u8

Bob Crandall led American Airlines as it created the first airline loyalty program. The former CEO sat down with The Wall Street Journal to recount the strategies and challenges of launching AAdvantage.

How Bob Crandall Created the First Loyalty Program at American Airlines

Why Do All Airlines Have Loyalty Programs? Thank Bob Crandall.

American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar loyalty programs became something airlines depend on for revenue. Photo: Gene J. Puskar/AP

https://m.wsj.net/video/20241114/6d9eaa39-8df1-41bb-b0ae-5b4f1128e78b/2/hls/manifest-hd-wifi.m3u8

American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar loyalty programs became something airlines depend on for revenue.

Case Study: American Airlines

Why the Key to Airline Status Is Now in Your Wallet

Why Do All Airlines Have Loyalty Programs? Thank Bob Crandall.

Loyalty Programs—Once a Perk—Now Help Airlines Survive