Name: Gap CEO Richard Dickson on Partnering With Matt Damon on Water
Uploaded: 2026-01-20T12:52:00Z
Duration: 5 min 42 s
Description: Gap CEO Richard Dickson speaks with WSJ Leadership Institute President Alan Murray on the new Get Blue™ initiative with water.org’s Matt Damon and Gary White, alongside Amazon, Starbucks, and Ecolab—bringing together consumers and capital to support efforts to expand global access to safe water and sanitation.

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Gap CEO Richard Dickson speaks with WSJ Leadership Institute President Alan Murray on the new Get Blue™ initiative with water.org’s Matt Damon and Gary White, alongside Amazon, Starbucks, and Ecolab—bringing together consumers and capital to support efforts to expand global access to safe water and sanitation. Photo: Michael Claudio/WSJ

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Gap CEO Richard Dickson speaks with WSJ Leadership Institute President Alan Murray on the new Get Blue™ initiative with water.org’s Matt Damon and Gary White, alongside Amazon, Starbucks, and Ecolab—bringing together consumers and capital to support efforts to expand global access to safe water and sanitation.

Gap CEO Richard Dickson on Partnering With Matt Damon on Water

I am here in Davos with Richard Dickson, who is the CEO of Gap, the clothing company. Richard, thanks for being here.

Thank you for having me.

You were just upstairs with Matt Damon talking about a pretty interesting new initiative that you're launching. Can you tell us a little bit about it?

Sure, yeah. We were just upstairs with Matt announcing our exciting campaign called Get Blue. But just to take a step back as to how and why, you know, GAP as a company has taken a lot of pride in its history of bridging gaps to create a better world. I mean, that's our purpose. And there's many challenges in the world, but one that we're particularly interested in-

I thought your purpose was to make clothes.

We do a lot more than sell clothes. And we take a lot of pride in the fact that we do that. And we take a lot of pride in that we're purposeful and profitable, all integrated at once. But one of the important parts of what we do, obviously in making clothes is how we do it. And it requires a lot of water. Apparel-

I think a lot of people don't understand that, that apparel can be a very dirty business.

Well, I think it requires a lot of partnership with nature. And what we at Gap have always done is pride ourselves on doing what's right, and what's right is recognizing that we have to continuously give back to nature and protect our most important assets, and be a partner with that. And we're making progress in a variety of different ways. Certainly not perfection, but we acknowledge that we have a lot more work to do. And as part of that, and as I mentioned, water is an incredibly important ingredient in the context of apparel manufacturing. A cotton, for instance, which is a lot of what our product is made of is a very thirsty plant. Denim requires a lot of water. And so in the context of the conversation, we picked water as a really important part of our purposeful program to recycle, replenish, reduce our use. But one of the most interesting facts, when I met Matt and his partner Gary, as they've established Water.org, their initiative, was recognizing that 2.1 billion people in the world do not have access to clean water. And when you think about that number, 2.1 billion people who don't have access, and then we've got a lot of people who do have access, you realize that that triggers our purpose, bridging gaps to create a better world. That's just too big of a gap today. And so what can we do to support people like Matt Damon and Gary White in their efforts? So Gap is a really proud partner with Water.org. And today we announced a campaign called Get Blue, which will include lots of different brand partnerships. We're gonna have a Get Blue collection of apparel where percentage of the proceeds will go to actually fund Water.org's progress. We're soliciting, and here at Davos, having people join that partnership. And eventually, we believe we're gonna be able to solve the problem with more consumer awareness.

Will consumers pay more for a product that's produced sustainably or that contributes to Water.org?

We are seeing some notable changes in consumers' interest and ability or willingness to pay more for eco-friendly-

Really?

If you will, or sustainable product. It is starting to happen more and more. We do see, particularly with this next generation and generations probably subsequent, that the recognition of how brands, you know, produce product is becoming more and more important. And so brands that express their values and that share, to some extent, the progress, not perfection, will be greater, there'll be greater appreciation for that. So I think we're seeing it. I think we'll see more of it. And Gap has certainly been on the right side of that conversation.

Sustainability has always been a hot topic here in Davos, but this year not so much. The president of the United States is coming. He made a big push to get sustainability issues off the agenda. But you're still talking about it.

We do. We do. Again, we're making progress around our goals. And again, when we look at, you know, how we do what we do, I mean, just purely from a business perspective, we're partners with nature. We can't create our product without water. And so it's really important that we not only recognize that, but make progress towards giving back and helping reduce, recycle and replenish the world's water system.

When did you get to Davos?

About 24 hours ago.

24 hours ago. That's enough to-

It feels like a week already.

That's right, it feels like a week already. So in that week, like, what do you think is the one big topic that isn't being discussed in Davos that they need to, that people here need to get their arms around?

I think more people need to express their opinions around being comfortable having a dialogue. I think the dialogue is what's most important. And that's what Davos is really about. And think people can express opinions, but if you don't express opinions with the degree of empathy to really get in a room and start to understand other people's point of view and have the patience and empathy to digest it and dialogue about it. And I think that is what the opportunity we have here at Davos represents. The world's leaders, both from a government perspective, the dignitaries that we've got, the CEOs that we've got, the influence that it has in the context of conversations, and then actions I think from that could be really powerful. And ultimately for us, it blends perfectly into our purpose. We bridge gaps to create a better world, so what better place to be than in the gap between us to create that better world? And I think that's what Davos represents.

I think that's a good message. Richard Dickson, thanks so much for being with us.

Thank you.

Join Alan Murray, President of the WSJ Leadership Institute, at the World Economic Forum for insights executives need to lead through 2026. He speaks with the biggest names and decision-makers shaping the business world—and all of our lives.