Name: Gold Prices Are at All-Time Highs. A Gold Rush Is Booming in New York.
Uploaded: 2025-12-02T05:01:00Z
Duration: 4 min 39 s
Description: The price of gold per troy ounce has reached an all-time high in recent weeks. WSJ spent a day in New York’s bustling Diamond District to see who’s cashing in on the gold rush.

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The price of gold per troy ounce has reached an all-time high in recent weeks. WSJ spent a day in New York’s bustling Diamond District to see who’s cashing in on the gold rush. Photo: WSJ

https://m.wsj.net/video/20251201/d1011229-5e50-45a1-b8c2-eca3beb8bff3/1/hls/manifest-hd-wifi.m3u8

The price of gold per troy ounce has reached an all-time high in recent weeks. WSJ spent a day in New York’s bustling Diamond District to see who’s cashing in on the gold rush.

Gold Prices Are at All-Time Highs. A Gold Rush Is Booming in New York.

Yeah. Good morning. Just pocket change. Singles. My name is Ben Tseytlin, I'm the owner of Bullion Exchanges. The past, like three months has been extremely busy. Gold has skyrocketed. All the metals are trending higher. You got a grand total of $9,723.59. I need your ID -

Customer: Sure

and we'll get you a check issued shortly.

Customer: Okay. Thank you.

There's a huge influx of people in the 65 plus range, trying to sell their scrap jewelry. They've been sitting on this stuff for a long time. It's gold-filled. That's a gold fill. I'm just gonna do it separately. Gold only really started going up over $600 around 2008. Old gold was bought cheap, and what they're selling for now should be 2, 3, 4 times what they paid for it.

Let me show you what I have. I loaded up my pockets. I realized that I have so much stuff in my apartment, bags of coins, got jewelry. I don't wear big, humongous gold hoops, so I figure I'd come here and just do a little reconnaissance, bring a couple of things.

Can I grab a weight on that so I can give you a price?

Oh, on this stuff?

Yeah, I'm gonna, just put in the x-ray, test it for the carat.

The gold jewelry that I just gave them. It's really kind of trinkety and it looks like it weighed out at 106.6. So I'm waiting now until the kind man tells me what I get.

When we take it to the back, somebody is using an XRF, which is an x-ray machine that separates the different carats of gold. There's gold, 10 carat, 14 carat 18, so on. Each carat has a different percentage of gold in it. So you have the purity, then you have the weight, you have the dollars that we can offer to the customer. 4,525 bucks. All righty. I tell everybody, you can always get rid of it, you can never get it back. So don't sell me anything that you're gonna regret selling. All the scrap gold that's bought downstairs eventually gets melted into bars. So that's the process that we're doing now. We add a little borax, we mix it, and then it becomes a liquid. It's then cooled, cleaned, it gets sent out to a refiner that's gonna purify that gold. Everything is very delicate. You don't really want to make mistakes. Mistakes are very costly. I think we have a new type of buyer. The new buyers strictly want investment-grade gold, silver, platinum, palladium, and it's either coins, bars, small or large. Alright, now we're in our vault. It's about three storeys underground. On the rack, you're gonna find tens of millions dollars worth of gold that we store in here. These are products are that are all listed on our website. And as these products sell, it comes out of our vault, it goes into our shipping facility, and this package just gets delivered straight to your doorstep. People that have a lot of precious metals, have a lot of secured wealth, wealth that is not exactly controlled by a bank. So I think it gives you a little bit of power. Erica, how's your vision? Can you see that machine?

I'm gonna wait here.

Yeah, we're gonna finish this up and then we'll get you paid

And I'll get my cash and check. Woohoo!

Yes.

Ben: Can you just, whatever you want.

It's like $10,000 or more.

I'm coming back here. You're going to see me again. I'm excited. Thank you.