Name: How Cosm Turned a Planetarium Into a Sports Stadium, Sort of
Uploaded: 2025-12-15T05:01:00Z
Duration: 5 min 43 s
Description: Cosm took the blueprint of a planetarium and made it feel like a football stadium. Fans are paying hundreds of dollars to experience it live.

https://www.barrons.com/client

Topics

Memberships

Tools

Customer Service

Network

Newsstand

For Business

For Education

For Advertisers

Account

About Barron's

bolded

unBolded

Ken Burns, the filmmaker behind the documentary miniseries "The American Revolution" and others, spoke to Barron's editor at large Andy Serwer.

https://m.wsj.net/video/20260507/0291a39f-ea0f-4e3b-8f5f-c6783863e213/1/hls/manifest-hd-wifi.m3u8

Filmmaker Ken Burns on 'the Most Important Revolution in History'

Jane Fraser, CEO of Citigroup, discusses how they scale their business, their global footprint, and investing in digital assets.

https://m.wsj.net/video/20260506/c85686e1-e814-47e7-a3dc-72a0170fa2c9/1/hls/manifest-hd-wifi.m3u8

Citigroup CEO on Keeping Competitors at Bay

As CEO of Citigroup, Jane Fraser tells Barron’s Andy Serwer about her goals for the future.

https://m.wsj.net/video/20260506/904afc41-63ad-4d30-94d5-fe292999af50/1/hls/manifest-hd-wifi.m3u8

Planning for Growth at Citigroup

Jane Fraser, CEO of Citigroup, sat down for an interview with Barron's Editor at Large Andy Serwer.

https://m.wsj.net/video/20260430/9cbc994b-3c3c-4ab2-994c-1363ccf00ade/1/hls/manifest-hd-wifi.m3u8

Citigroup CEO: 'We're Cheap. Get on the Train.'

Michel Khalaf, chief executive officer of MetLife, discusses how he’s navigating the current market.

https://m.wsj.net/video/20260501/91689664-d41c-4215-8400-ea340e71cf8d/1/hls/manifest-hd-wifi.m3u8

Risk Management in a K-Shaped Economy

“I’m a big believer in a level playing field,” Michel Khalaf, chief executive officer of MetLife, tells Barron’s Andy Serwer.

https://m.wsj.net/video/20260501/0a4674b6-10e7-4a91-bd96-c6a2e6aa7fe2/1/hls/manifest-hd-wifi.m3u8

Why MetLife’s CEO Supports Private Equity in Insurance

Michel Khalaf, chief executive officer of MetLife, spoke to Barron's editor at large Andy Serwer.

https://m.wsj.net/video/20260423/d5471223-ead4-4616-a52a-63b6722abe1e/1/hls/manifest-hd-wifi.m3u8

MetLife's CEO Explains How AI Has Helped the Insurance Company

Constantine Alexandrakis, CEO of the executive search firm Russell Reynolds Associates, discusses the pattern of higher turnover rates and shorter tenures of CEOs.

https://m.wsj.net/video/20260501/2fec28b4-35fb-4ff1-9864-55d5538b0973/1/hls/manifest-hd-wifi.m3u8

Being a CEO Is Becoming More Complicated, According to This Executive

At Barron's

"Your 9-5...is just not going to do it," Nick Magguilli, personal finance expert, said on Barron's Streetwise podcast.

https://m.wsj.net/video/20251216/e6897805-d131-4cc4-9c59-ca03b0c0b958/1/hls/manifest-hd-wifi.m3u8

How to Scale Your Net Worth

TJ Thornton, Head of Global Research Product Marketing at BofA Securities, talks to Jack Hough about his favorite stocks outside of AI.

https://m.wsj.net/video/20251210/f9c1a95c-5a0e-4349-9fe4-73b3ac53bfb8/1/hls/manifest-hd-wifi.m3u8

BofA’s Favorite Non-AI Stocks

Jack Hough talks to TJ Thornton, Head of Global Research Product Marketing at BofA Securities about diversifying stocks to hedge AI risks.

https://m.wsj.net/video/20251210/8e164ff7-1500-4c2f-8713-e891c640a0f4/1/hls/manifest-hd-wifi.m3u8

Evaluating Investing Opportunities Beyond AI

Steve Quirk, chief brokerage officer at Robinhood, breaks down the value of tokenizing stocks in different markets.

https://m.wsj.net/video/20251126/f86d65ea-bd8b-4777-b6b0-80f7bb12027e/1/hls/manifest-hd-wifi.m3u8

Unpacking Tokenization for Everyday Investors

Jack Hough talks to Steve Quirk, chief brokerage officer at Robinhood, about trends in retail investing.

https://m.wsj.net/video/20251126/a9cbdcc6-f060-4fc9-a15e-396924e25946/1/hls/manifest-hd-wifi.m3u8

How Robinhood Reshaped the Trading Landscape for an Entire Generation

Streetwise host Jack Hough sat down with strategist Scott Wren to discuss how the AI-fueled market run stacks up against the dot-com boom.

https://m.wsj.net/video/20251111/bd2e1a5b-1a6e-4543-8133-dcc63f69b5dc/1/hls/manifest-hd-wifi.m3u8

AI vs. The Dot Com Bubble

Bank of America’s Haim Israel shares what’s next for Nuclear Energy development.

https://m.wsj.net/video/20250930/ab4fc336-af44-4af2-8e40-9ae6f04a445e/1/hls/manifest-hd-wifi.m3u8

The Outlook For Nuclear

Jack talks to Lyft CEO David Risher about growth potential in the company.

https://m.wsj.net/video/20250929/ae62b70e-912b-4ce7-ae63-1b2652628bae/1/hls/manifest-hd-wifi.m3u8

Lyft's Ride to Profit

The stock market is expensive. What does that mean for your portfolio? Jack sits down with Franklin Templeton’s Matt Quinlan to talk dividend investing, and whether it’s a good move in a pricey market.

https://m.wsj.net/video/20250911/9c85e132-d710-4458-9467-aa69d4f25ae0/1/hls/manifest-hd-wifi.m3u8

Dividends and Capital Appreciation

Barron's Streetwise

Yie-Hsin Hung, president and CEO of State Street Investment Management, describes how the company addresses retirement challenges like increased longevity and the shift of responsibility from pensions to individuals.

https://m.wsj.net/video/20260428/266b9598-bb99-4025-9b2e-d17b76104723/1/hls/manifest-hd-wifi.m3u8

Empowering Investors to Better Prepare for Retirement

Interviews with top wealth management professionals about topics including compensation, hiring, marketing, next-gen, and more.

Yie-Hsin Hung, president and CEO of State Street Investment Management, says that retirement is a vital business segment, accounting for about a quarter of the company’s global assets.

https://m.wsj.net/video/20260428/ea1e71f0-04bc-4b92-9b82-e52911542bd5/1/hls/manifest-hd-wifi.m3u8

Retirement Is a ‘Very Important Part’ of State Street’s Business

ETF flows reveal a “widening out” of exposure away from large caps, says Yie-Hsin Hung, president and CEO of State Street Investment Management.

https://m.wsj.net/video/20260428/735ae074-7b28-4394-879a-5959b7675c9e/1/hls/manifest-hd-wifi.m3u8

U.S. Investors Are Embracing Small-Cap and Mid-Cap Stocks

Yie-Hsin Hung, president and CEO, says the company is focused on growth in fixed income products, international markets, and the overall wealth category.

https://m.wsj.net/video/20260428/718c379d-03d5-4861-be33-fa3c4f56cef7/1/hls/manifest-hd-wifi.m3u8

Where State Street Investment Management Sees Opportunity

Within five years, “the consumer will have the ability to go online and design their financial advisor—what they look like, how they talk, how they interact, what they remember,” says Rob Nelson, CEO and founder of NorthRock Partners.

https://m.wsj.net/video/20260415/09483094-28db-4623-a9b2-df5b9327dffa/1/hls/manifest-hd-wifi.m3u8

The Future AI Advisor

Rob Nelson, CEO and founder of NorthRock Partners, explains why he is optimistic about the future of financial advice and the potential for advisors to form meaningful client communities.

https://m.wsj.net/video/20260415/4bc66985-8aab-4e8a-b646-8e3023cdd9b0/1/hls/manifest-hd-wifi.m3u8

The Jevons Paradox and Placing a Premium on Community

Rob Nelson, CEO and founder of NorthRock Partners, says clients today place a premium on having free time and peace of mind.

https://m.wsj.net/video/20260415/528964a5-1d56-41bf-9931-bf152533679b/1/hls/manifest-hd-wifi.m3u8

How Client Expectations Have Changed in the Past 15 Years

Rob Nelson, CEO and founder of NorthRock Partners, discusses the growing importance of industry consolidation, AI, digital assets, private markets, and a consumer shift toward digital convenience.

https://m.wsj.net/video/20260415/d4ad837c-d60c-4c60-8645-fd8dc1d713b9/1/hls/manifest-hd-wifi.m3u8

Nine Converging Forces in Financial Advice

Successful long-term investing requires holding a diversified portfolio and avoiding behavioral mistakes, like buying high and selling low, says Alex Shahidi, co-chief investment officer of Evoke Advisors.

https://m.wsj.net/video/20260407/ca3beabf-fadf-422d-88cb-0528961fe791/1/hls/manifest-hd-wifi.m3u8

The Science and Psychology of Long-Term Investing

Barron's Advisor The Way Forward

A “willingness to roll up your sleeves and understand the issues that your clients are facing, not just from an investment perspective,” is common among the industry’s most successful, says Kelly Gaur, a Mercer Advisors regional vice president.

https://m.wsj.net/video/20260319/318adb2f-a888-4f30-b182-c791e27f98ab/1/hls/manifest-hd-wifi.m3u8

Best Advice for Someone Considering Wealth Management as a Career

Kelly Gaur, a Mercer Advisors regional vice president, says she was drawn to working for a registered investment advisor partly because they generally offer a more personalized, modern approach to wealth management.

https://m.wsj.net/video/20260318/5575e9ca-0b48-4fb9-8e43-82aae1b3e3fc/1/hls/manifest-hd-wifi.m3u8

The Appeal of Working for an RIA

“The best client development professionals are those who have served clients in some capacity,” says Kelly Gaur, a Mercer Advisors regional vice president.

https://m.wsj.net/video/20260318/c1638929-6b21-4573-9deb-4f78e1ffa1d7/1/hls/manifest-hd-wifi.m3u8

Client-Facing Experience Can Help Advance Your Career

The Mercer Advisors regional vice president discusses her business development role and tips for breaking into the industry and gaining valuable experience in a non-advisory capacity.

https://m.wsj.net/video/20260318/f2c2c9a5-cb67-4167-a48b-7fe4a9285615/1/hls/manifest-hd-wifi.m3u8

Kelly Gaur: Tips for Pursuing Non-Advisor Roles in Wealth Management

“You want to make sure that everybody's excited and prepared and that you're all pulling the rope in the same direction,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/20285ef5-c115-435f-9291-e4f2d5b166a9/1/hls/manifest-hd-wifi.m3u8

A Successful Transition Requires Honesty and a ‘Heavy Lift’

Young advisors considering a succession plan should maximize engagement with clients because “it can take a long time to gain that trust and build those relationships,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/236fdaa2-5acb-48e9-b16d-e20b58846487/1/hls/manifest-hd-wifi.m3u8

Succession Planning and Establishing Trust With Clients

The Carson Wealth managing director and wealth advisor says his decision to partner with the firm was driven by the need for increased capacity for holistic services and a clear succession plan for his retiring father.

https://m.wsj.net/video/20260305/33bb1217-c8be-4358-ba17-6238cbab6fa1/1/hls/manifest-hd-wifi.m3u8

Nate Fisher: Lessons Learned From a Successful Partnership

As trust grows, advisors tend to spend less time discussing investments and more time on clients’ families and well-being, says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/d2d3903a-994f-4ae7-82be-706929930b3d/1/hls/manifest-hd-wifi.m3u8

Trusted Advisors Focus Less on Investments, More on Clients' Lives 

Serving tech founders is a full-time, long-term effort that often requires significant upfront work before a successful, revenue-generating relationship is established, says Katie Partridge, a Morgan Stanley private wealth advisor.

https://m.wsj.net/video/20260219/abc63bad-4c7a-474b-b4a8-b4feae461375/1/hls/manifest-hd-wifi.m3u8

Landing Founders as Clients Requires Patience and Hard Work

Barron's Advisor Next Generation

Government policy shapes retirement regardless of savings or lifespan. With Social Security's trust fund facing a 2033 shortfall, what fixes are coming? Our experts discuss policy shifts and how to budget your benefits.

https://m.wsj.net/video/20260410/aea80278-298b-458e-8bcd-f378796d6328/2/hls/manifest-hd-wifi.m3u8

What's Next for Social Security?

Stocks swoop and soar as investors weigh AI hype against rate-cut "tea leaves." Our panelists explain how to drown out the noise, chart your own winning path,and identify investments that offer true long-term rewards.

https://m.wsj.net/video/20260410/586aecf7-117b-4f3e-86f0-6869d907e671/2/hls/manifest-hd-wifi.m3u8

Riding the Market Roller Coaster

The capture of Venezuela’s Nicolás Maduro and Middle East tensions are reshaping oil supply expectations. The U.S. is intervening in energy markets in decades-unseen ways. Experts break down what’s next for oil, gas and energy stocks.

https://m.wsj.net/video/20260212/9779ec13-602a-4a38-bb73-495ff464a24f/1/hls/manifest-hd-wifi.m3u8

Oil and Gas in a Volatile World

For the first time in decades, U.S. power demand is rising - driven by AI data centers, EVs and electrification. Utility and clean-energy stocks are climbing, but costly buildouts threaten affordability. We explore what’s next for the power trade.

https://m.wsj.net/video/20260212/81a81fdd-47b4-44f6-93d1-7597a7fab032/1/hls/manifest-hd-wifi.m3u8

The Gold Rush in Electricity

Will Nvidia and other technology companies keep powering the stock market in 2026? We'll speak with two veteran money managers about their views on tech and their favorite stocks for the coming year.

https://m.wsj.net/video/20251212/5683d7a0-ed1f-4e3c-b913-bb3367ea3abd/1/hls/manifest-hd-wifi.m3u8

Finding Bargains in a Pricey Market

Explore what could go right for investors, and what could go wrong, in a year that will see the AI trade evolve, the Fed's leadership change, and global competition for resources increase in this 2026 Outlook.

https://m.wsj.net/video/20251212/573f5954-c4ab-43e9-804d-f1ea93fbb70c/1/hls/manifest-hd-wifi.m3u8

Meeting the Challenge

Stocks are expensive, risks abound, and AI is about to change the world. Other than that, building a calamity-proof retirement portfolio should be a cinch. Tune in as two veteran money managers size up the markets and share their investment ideas.

https://m.wsj.net/video/20250211/17a5e7d6-7c36-44b0-a35e-bf5ac3a24194/1/hls/manifest-hd-wifi.m3u8

Saving for a Sunny Day

Research shows that people greatly underestimate the healthcare costs they’ll face in retirement. Learn from experts how to estimate those costs, prepare for potential long-term care needs, and manage healthcare expenses in retirement.

https://m.wsj.net/video/20250211/e7c022d9-badf-4e95-8e7c-0b6fce9f7823/1/hls/manifest-hd-wifi.m3u8

Are You Fiscally Fit?

Surging power demand, new energy sources, and growing competition have spurred the utility industry to become more innovative than ever before. Our panelists will unpack the changes afoot and explore what lies ahead for companies, customers, and investors.

https://m.wsj.net/video/20240917/001ea098-1fcc-4da5-9f0e-a3b149bbb2fb/1/hls/manifest-hd-wifi.m3u8

Not Your Father's Utility

Barron's Roundtable

Whether you're leading a transition, building a scalable team, or just trying to stay ahead of the curve, this episode will give you practical insights to lead smarter and grow stronger.

https://m.wsj.net/video/20251010/fd26d60b-d1e6-409b-b51b-101da4aaa368/1/hls/manifest-hd-wifi.m3u8

Next-Gen Leadership Meets Smart Innovation

Electric vehicles sales are growing but not at the pace some expected. Some would-be buyers worry about the range of EV charging, and others are swayed by politics. But innovators from Detroit to Silicon Valley still envision a dramatic shift in how we get around. What’s going on and what’s next?

https://m.wsj.net/video/20240603/5784fa60-791c-47ad-9740-42e4553de5c4/1/hls/manifest-hd-wifi.m3u8

Forces Shaping EV Adoption and the Future of Driving

Success in improving the power grid to accommodate the electricity demands of the future will be a boon for companies doing the work and utilities that succeed. Explore the investing risks and opportunities.

https://m.wsj.net/video/20240522/2b825c69-2687-4d88-923b-0c8f523a2f67/1/hls/manifest-hd-wifi.m3u8

How to Invest in Initiatives to Bolster the Power Grid

Joanna Rotenberg, Fidelity's president of personal investing, discusses ways to make investing more accessible and how to bolster your own financial security.

https://m.wsj.net/video/20231025/8ad733df-ac90-41fd-9655-7761b3e0532c/2/hls/manifest-hd-wifi.m3u8

Mind the Gap: Demystifying Investing

Reshma Kapadia sits down with Cozy Wittman of College Inside Track to discuss how to tackle all things college, from what admission officers are seeking today, to navigating the different ways to funding higher education and evaluating the ROIs.

https://m.wsj.net/video/20230515/b7229011-05cc-42ec-9c16-1d7752ec668d/1/hls/manifest-hd-wifi.m3u8

Decoding the College Search and Financing Puzzle

Nicole Webb, financial advisor and SVP at Wealth Enhancement Group, shares ways to navigate the real estate market this spring whether you are a first-time buyer, a retiree downsizing or someone who is relocating or looking for a second home.

https://m.wsj.net/video/20230424/93eb00e1-caf0-4e83-9fc7-b502a57dc546/1/hls/manifest-hd-wifi.m3u8

Pro Tips on Buying and Selling a Home

Reggie Fils-Aimé, former president and COO of Nintendo of America, joins Barron's deputy editor Alex Eule to discuss his unlikely rise to the top, and the risks he took once there to beat the odds and achieve success.

https://m.wsj.net/video/20220630/61e2296d-ab1a-4216-ae65-24676447c616/1/hls/manifest-hd-wifi.m3u8

How Nintendo's Former President Disrupted the Gaming Industry

2050 Wealth Planners co-CEO Lazetta Rainey Braxton, Sequoia Financial Planners vice president Elizabeth Scheiderer, and MoneyZen founder Manisha Thakor offer tips on how to prepare for recession, inflation, caregiving needs.

https://m.wsj.net/video/20220617/a71025ce-518b-49b9-b098-21417863f8ce/1/hls/manifest-hd-wifi.m3u8

Financial Advice for the Inflation-Weary

Families and advisors have a lot to navigate when it comes to generational wealth transfer. Add sustainable investing to the list. Examine strategies to help close the generational divide. From the Dow Jones Energy & Sustainability event series.

https://m.wsj.net/video/20230210/85cbf3f9-b5ab-4bfa-93c6-f8e8a247d386/1/hls/manifest-hd-wifi.m3u8

Sustainable Investing and the Wealth Transfer

Barron's Events

Level Up

Barron's Explains

Back to Business

Great Investors

MarketWatch

Video Center - Barron's home

Cosm took the blueprint of a planetarium and made it feel like a football stadium. Fans are paying hundreds of dollars to experience it live. Photo: Cosm

https://m.wsj.net/video/20251211/f00b7981-d932-410c-a9db-b681fe472ae1/1/hls/manifest-hd-wifi.m3u8

Cosm took the blueprint of a planetarium and made it feel like a football stadium. Fans are paying hundreds of dollars to experience it live.

How Cosm Turned a Planetarium Into a Sports Stadium, Sort of 

We're coming into the dome, really the feature area here at Cosm. That is a 27-meter LED dome. It's like walking into the stadium. It's sharper than what your eyes would see from pretty much all the seating points here. And I think what we've seen is fans are willing to pay for quality.

We paid, I think, about 140 each.

$180.

Couple hundred bucks.

Supporters: E-A-G-L-E-S, Eagles!

Our team's on the ground shooting with five 8K cameras that are capturing those live streams. And that means for fans sitting here, it's just like being at the game.

It was nothing like being at the Linc, but it's close.

Hey! Go birds!

Hey!

We're here for Sunday Night Football setting up for the Philadelphia game. This is kind of a little tedious part of the operation for us where we're just kind of in here, you know, making sure everything's ready to go out on the field.

Narrator: In the US, people are spending more money on live sports than ever before. Cosm, which is run by a former NFL player, is looking to cash in. It acquired the world's largest planetarium company in 2020 and uses that dome technology as the blueprint to go from space to the sidelines, creating a sort of in-between virtual and physical space for fans to feel like they're actually at an event.

So I am in charge of putting all the cameras into position, rigging them around the venue. It should take me a couple of hours to get these up, just getting things into place. How much of that upright do you see? You tell me when you can see the whole end zone.

Narrator: Cosm's camera kit is key to creating the sense that you're actually at the game. For the NFL, they placed four to five cameras around the stadium, hiding them in places like the field goal, foam pylons, and even on the rolling Chapman cart.

Without the tech, what are we? It is core to our DNA.

Your typical broadcast camera is really massive. We couldn't have placed those cameras and give the fans that kind of access if we worked with, you know, large format camera

Narrator: Using a typical fish eye lens for the massive screen they're showing the game on would come out sort of blurry and create a type of color distortion called chromatic aberration. That's because all of the colors pass through the lens at slightly different angles, which causes them to focus at different points of the sensor. So the Cosm team engineered its own glass with a custom curvature to better align those wavelengths and create a sharper image in the dome.

So it took about two years, really, from start to finish to create this incredible, you know, piece of glass. That's what allows us to capture 180-degree field of view. Fun fact that's just for you, I actually designed all the markings on the lens myself. So our 50 yard line camera is up there, so it gives you that, you know, C-suite level, VIP view of the game. Beautiful read. You also have the slash in the corner. that gives you the energy of the crowd and an amazing half field experience from that side.

All of that work behind the scenes comes down to how it translates in the dome.

We can't have a five-minute delay that takes you out of it. You can't see the LED modules. If you see the LED modules on display, you're toast.

Here we go. We're in the high wide spot. You can see here right at the fifty-yard line looking in the stadium. You can see it looks like we're just sitting in the stands with everybody else.

These are actually magnetized panels, and that's really a nod to us being a planetarium company. We've been building dome displays for decades. That laid us a foundation that we're able then to build upon and, hey, let's figure out how we don't just fly around the stars in the universe together, but how do we go baseline at a basketball game or a sideline of a football game?

It's crazy.

Now I have gotta say, we can never actually compete with that fan experience when you're in the stadium. We don't wanna do that. That is so special. But we want to be the next best option for the fans that might not be able to get to that venue.

Yeah, I didn't really want to go to Philly for this game. Wasn't in the budget either. And this is the next best thing.

Narrator: So far, Cosm has one venue in L.A. and one in Dallas. And they were designed just like new stadiums are, with a range of ticket prices from around $11 for general admission, up to hundreds of dollars for nicer seats.

We certainly started with this idea of we wanted the seating

Warm, hot drinks.

To be more like you're in a suite, right? So you can see very comfortable feeding here. You're not sitting in bleacher seats.

It's more private though. You have somebody that brings you your drinks, brings you your food. The seats are way more comfortable .

Narrator: Just like a stadium business model, Cosm stacks its calendar with as many events as possible, from documentary screenings to films and, of course, sports. Ticket prices change with demand as well.

We do want pricing to be approachable. That is, that is the core. But we leverage dynamic ticket pricing, much like others in the market do. And it's a delicate balance we have to strike. But from a capital and funding perspective, these things don't build themselves. Look, we're trying to take this global. That's the ambition. We're opening Atlanta next year. We're opening Detroit next year. We're opening Cleveland in 2027. We don't just have 40 events a year, 80 events a year. We have 1200 plus events a year. We started with sports. However, we're expanding into other live elements as well. You can look at performance and music and all these other things that we can layer on. What do fans want?

That was a touchdown! What is it gonna take to get them off the couch, to go out and interact and experience things.