How Aperol Built a $900 Million Global Brand Around the Spritz
How did a once-regional Italian liquor become a global phenomenon? WSJ breaks down the strategy behind Aperol’s rise—and the growing competition challenging its dominance. Photo: Marco Bertorello/Agence France-Presse/Getty Images
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
