How Build-A-Bear Found Success in the ‘Nostalgia Economy’
How Build-A-Bear Found Success in the ‘Nostalgia Economy’
Build-A-Bear is making record profit, nearly 30 years after it was founded. And it’s doing so at a time when toy companies are staring down pressure from tariffs. The CEO says the key is diversifying the experience and getting adults on board. CORRECTION: A previous version of this description said Build-A-Bear was founded 13 years ago. Photo: Build-A-Bear Workshop, Inc.
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
