How Spirit Halloween Breathes Life Into Empty Stores
Each fall, there’s one store that suddenly seems to be just about everywhere: Spirit Halloween. The brand taps into the $10 billion Halloween industry by setting up shop in otherwise vacant real estate for three months each year. Photo illustration: Adele Morgan
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.