T.J. Maxx’s Recession-Proof Pricing Strategy, Explained
T.J. Maxx’s Recession-Proof Pricing Strategy, Explained
A decades-old TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.” WSJ explains how the off-price retailer uses consumer psychology to convince customers that they're getting a bargain.
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
