Why Drinks—Not Doughnuts—Became Dunkin’s Focus
Why Drinks—Not Doughnuts—Became Dunkin’s Focus
Dunkin’ started out as a small doughnut-and-coffee shop in Massachusetts in 1948 and has grown to over 12,000 stores in 40 countries. WSJ’s Heather Haddon explains why the company chose to focus on drinks—not doughnuts. Image: Dunkin'
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How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
