Why This Rolex Is Worth More Used Than New
Why This Rolex Is Worth More Used Than New
Why are some consumers willing to spend more for a used watch than for a new version of the same model? WSJ’s Jacob Gallagher explains why the secondary market for watches has exploded in recent years and how Rolex is trying to get in on the action. Photo illustration: Xingpei Shen
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
