The Antitrust Lawsuit That Helped Make Modelo America’s Top Beer
The Antitrust Lawsuit That Helped Make Modelo America’s Top Beer
Modelo Especial is now America's top-selling beer, dethroning the longstanding king, Bud Light, which recently has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy marketing helped the Mexican brand grow in the U.S. Photo: Mario Tama/Getty Images
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