Name: Why Democrats Are Struggling More With the Latino Vote Now
Uploaded: 2024-10-28T11:00:00Z
Duration: 8 min 8 s
Description: Polls show Democrats winning the Latino vote by a smaller margin than in previous elections. Young Latino voters, who see the election differently than their older counterparts, can help explain why.

https://www.barrons.com/client

Topics

Memberships

Tools

Customer Service

Network

Newsstand

For Business

For Education

For Advertisers

Account

About Barron's

bolded

unBolded

Ken Burns, the filmmaker behind the documentary miniseries "The American Revolution" and others, spoke to Barron's editor at large Andy Serwer.

https://m.wsj.net/video/20260507/0291a39f-ea0f-4e3b-8f5f-c6783863e213/1/hls/manifest-hd-wifi.m3u8

Filmmaker Ken Burns on 'the Most Important Revolution in History'

Jane Fraser, CEO of Citigroup, discusses how they scale their business, their global footprint, and investing in digital assets.

https://m.wsj.net/video/20260506/c85686e1-e814-47e7-a3dc-72a0170fa2c9/1/hls/manifest-hd-wifi.m3u8

Citigroup CEO on Keeping Competitors at Bay

As CEO of Citigroup, Jane Fraser tells Barron’s Andy Serwer about her goals for the future.

https://m.wsj.net/video/20260506/904afc41-63ad-4d30-94d5-fe292999af50/1/hls/manifest-hd-wifi.m3u8

Planning for Growth at Citigroup

Jane Fraser, CEO of Citigroup, sat down for an interview with Barron's Editor at Large Andy Serwer.

https://m.wsj.net/video/20260430/9cbc994b-3c3c-4ab2-994c-1363ccf00ade/1/hls/manifest-hd-wifi.m3u8

Citigroup CEO: 'We're Cheap. Get on the Train.'

Michel Khalaf, chief executive officer of MetLife, discusses how he’s navigating the current market.

https://m.wsj.net/video/20260501/91689664-d41c-4215-8400-ea340e71cf8d/1/hls/manifest-hd-wifi.m3u8

Risk Management in a K-Shaped Economy

“I’m a big believer in a level playing field,” Michel Khalaf, chief executive officer of MetLife, tells Barron’s Andy Serwer.

https://m.wsj.net/video/20260501/0a4674b6-10e7-4a91-bd96-c6a2e6aa7fe2/1/hls/manifest-hd-wifi.m3u8

Why MetLife’s CEO Supports Private Equity in Insurance

Michel Khalaf, chief executive officer of MetLife, spoke to Barron's editor at large Andy Serwer.

https://m.wsj.net/video/20260423/d5471223-ead4-4616-a52a-63b6722abe1e/1/hls/manifest-hd-wifi.m3u8

MetLife's CEO Explains How AI Has Helped the Insurance Company

Constantine Alexandrakis, CEO of the executive search firm Russell Reynolds Associates, discusses the pattern of higher turnover rates and shorter tenures of CEOs.

https://m.wsj.net/video/20260501/2fec28b4-35fb-4ff1-9864-55d5538b0973/1/hls/manifest-hd-wifi.m3u8

Being a CEO Is Becoming More Complicated, According to This Executive

At Barron's

"Your 9-5...is just not going to do it," Nick Magguilli, personal finance expert, said on Barron's Streetwise podcast.

https://m.wsj.net/video/20251216/e6897805-d131-4cc4-9c59-ca03b0c0b958/1/hls/manifest-hd-wifi.m3u8

How to Scale Your Net Worth

TJ Thornton, Head of Global Research Product Marketing at BofA Securities, talks to Jack Hough about his favorite stocks outside of AI.

https://m.wsj.net/video/20251210/f9c1a95c-5a0e-4349-9fe4-73b3ac53bfb8/1/hls/manifest-hd-wifi.m3u8

BofA’s Favorite Non-AI Stocks

Jack Hough talks to TJ Thornton, Head of Global Research Product Marketing at BofA Securities about diversifying stocks to hedge AI risks.

https://m.wsj.net/video/20251210/8e164ff7-1500-4c2f-8713-e891c640a0f4/1/hls/manifest-hd-wifi.m3u8

Evaluating Investing Opportunities Beyond AI

Steve Quirk, chief brokerage officer at Robinhood, breaks down the value of tokenizing stocks in different markets.

https://m.wsj.net/video/20251126/f86d65ea-bd8b-4777-b6b0-80f7bb12027e/1/hls/manifest-hd-wifi.m3u8

Unpacking Tokenization for Everyday Investors

Jack Hough talks to Steve Quirk, chief brokerage officer at Robinhood, about trends in retail investing.

https://m.wsj.net/video/20251126/a9cbdcc6-f060-4fc9-a15e-396924e25946/1/hls/manifest-hd-wifi.m3u8

How Robinhood Reshaped the Trading Landscape for an Entire Generation

Streetwise host Jack Hough sat down with strategist Scott Wren to discuss how the AI-fueled market run stacks up against the dot-com boom.

https://m.wsj.net/video/20251111/bd2e1a5b-1a6e-4543-8133-dcc63f69b5dc/1/hls/manifest-hd-wifi.m3u8

AI vs. The Dot Com Bubble

Bank of America’s Haim Israel shares what’s next for Nuclear Energy development.

https://m.wsj.net/video/20250930/ab4fc336-af44-4af2-8e40-9ae6f04a445e/1/hls/manifest-hd-wifi.m3u8

The Outlook For Nuclear

Jack talks to Lyft CEO David Risher about growth potential in the company.

https://m.wsj.net/video/20250929/ae62b70e-912b-4ce7-ae63-1b2652628bae/1/hls/manifest-hd-wifi.m3u8

Lyft's Ride to Profit

The stock market is expensive. What does that mean for your portfolio? Jack sits down with Franklin Templeton’s Matt Quinlan to talk dividend investing, and whether it’s a good move in a pricey market.

https://m.wsj.net/video/20250911/9c85e132-d710-4458-9467-aa69d4f25ae0/1/hls/manifest-hd-wifi.m3u8

Dividends and Capital Appreciation

Barron's Streetwise

CEO Chris Todd explains how the company is providing core technology to RIAs and broker dealers while building infrastructure to meet future advisor needs in areas like alternative investments and digital currencies.

https://m.wsj.net/video/20260512/06d41382-0347-4765-b253-994badc172a3/1/hls/manifest-hd-wifi.m3u8

Envestnet’s ‘Bullseye’ Strategic Approach  

Interviews with top wealth management professionals about topics including compensation, hiring, marketing, next-gen, and more.

CEO Chris Todd says the company is using AI to increase internal productivity and leveraging its large data set to provide "investment data insights" to help advisors manage client portfolios.

https://m.wsj.net/video/20260512/4207fb3b-4df7-43b2-8c1e-32d3cb75967f/1/hls/manifest-hd-wifi.m3u8

How Envestnet Is Harnessing AI and Data 

Yie-Hsin Hung, president and CEO of State Street Investment Management, describes how the company addresses retirement challenges like increased longevity and the shift of responsibility from pensions to individuals.

https://m.wsj.net/video/20260428/266b9598-bb99-4025-9b2e-d17b76104723/1/hls/manifest-hd-wifi.m3u8

Empowering Investors to Better Prepare for Retirement

Yie-Hsin Hung, president and CEO of State Street Investment Management, says that retirement is a vital business segment, accounting for about a quarter of the company’s global assets.

https://m.wsj.net/video/20260428/ea1e71f0-04bc-4b92-9b82-e52911542bd5/1/hls/manifest-hd-wifi.m3u8

Retirement Is a ‘Very Important Part’ of State Street’s Business

ETF flows reveal a “widening out” of exposure away from large caps, says Yie-Hsin Hung, president and CEO of State Street Investment Management.

https://m.wsj.net/video/20260428/735ae074-7b28-4394-879a-5959b7675c9e/1/hls/manifest-hd-wifi.m3u8

U.S. Investors Are Embracing Small-Cap and Mid-Cap Stocks

Yie-Hsin Hung, president and CEO, says the company is focused on growth in fixed income products, international markets, and the overall wealth category.

https://m.wsj.net/video/20260428/718c379d-03d5-4861-be33-fa3c4f56cef7/1/hls/manifest-hd-wifi.m3u8

Where State Street Investment Management Sees Opportunity

Within five years, “the consumer will have the ability to go online and design their financial advisor—what they look like, how they talk, how they interact, what they remember,” says Rob Nelson, CEO and founder of NorthRock Partners.

https://m.wsj.net/video/20260415/09483094-28db-4623-a9b2-df5b9327dffa/1/hls/manifest-hd-wifi.m3u8

The Future AI Advisor

Rob Nelson, CEO and founder of NorthRock Partners, explains why he is optimistic about the future of financial advice and the potential for advisors to form meaningful client communities.

https://m.wsj.net/video/20260415/4bc66985-8aab-4e8a-b646-8e3023cdd9b0/1/hls/manifest-hd-wifi.m3u8

The Jevons Paradox and Placing a Premium on Community

Rob Nelson, CEO and founder of NorthRock Partners, says clients today place a premium on having free time and peace of mind.

https://m.wsj.net/video/20260415/528964a5-1d56-41bf-9931-bf152533679b/1/hls/manifest-hd-wifi.m3u8

How Client Expectations Have Changed in the Past 15 Years

Barron's Advisor The Way Forward

A “willingness to roll up your sleeves and understand the issues that your clients are facing, not just from an investment perspective,” is common among the industry’s most successful, says Kelly Gaur, a Mercer Advisors regional vice president.

https://m.wsj.net/video/20260319/318adb2f-a888-4f30-b182-c791e27f98ab/1/hls/manifest-hd-wifi.m3u8

Best Advice for Someone Considering Wealth Management as a Career

Kelly Gaur, a Mercer Advisors regional vice president, says she was drawn to working for a registered investment advisor partly because they generally offer a more personalized, modern approach to wealth management.

https://m.wsj.net/video/20260318/5575e9ca-0b48-4fb9-8e43-82aae1b3e3fc/1/hls/manifest-hd-wifi.m3u8

The Appeal of Working for an RIA

“The best client development professionals are those who have served clients in some capacity,” says Kelly Gaur, a Mercer Advisors regional vice president.

https://m.wsj.net/video/20260318/c1638929-6b21-4573-9deb-4f78e1ffa1d7/1/hls/manifest-hd-wifi.m3u8

Client-Facing Experience Can Help Advance Your Career

The Mercer Advisors regional vice president discusses her business development role and tips for breaking into the industry and gaining valuable experience in a non-advisory capacity.

https://m.wsj.net/video/20260318/f2c2c9a5-cb67-4167-a48b-7fe4a9285615/1/hls/manifest-hd-wifi.m3u8

Kelly Gaur: Tips for Pursuing Non-Advisor Roles in Wealth Management

“You want to make sure that everybody's excited and prepared and that you're all pulling the rope in the same direction,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/20285ef5-c115-435f-9291-e4f2d5b166a9/1/hls/manifest-hd-wifi.m3u8

A Successful Transition Requires Honesty and a ‘Heavy Lift’

Young advisors considering a succession plan should maximize engagement with clients because “it can take a long time to gain that trust and build those relationships,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/236fdaa2-5acb-48e9-b16d-e20b58846487/1/hls/manifest-hd-wifi.m3u8

Succession Planning and Establishing Trust With Clients

The Carson Wealth managing director and wealth advisor says his decision to partner with the firm was driven by the need for increased capacity for holistic services and a clear succession plan for his retiring father.

https://m.wsj.net/video/20260305/33bb1217-c8be-4358-ba17-6238cbab6fa1/1/hls/manifest-hd-wifi.m3u8

Nate Fisher: Lessons Learned From a Successful Partnership

As trust grows, advisors tend to spend less time discussing investments and more time on clients’ families and well-being, says Nate Fisher, managing director and wealth advisor at Carson Wealth.

https://m.wsj.net/video/20260305/d2d3903a-994f-4ae7-82be-706929930b3d/1/hls/manifest-hd-wifi.m3u8

Trusted Advisors Focus Less on Investments, More on Clients' Lives 

Serving tech founders is a full-time, long-term effort that often requires significant upfront work before a successful, revenue-generating relationship is established, says Katie Partridge, a Morgan Stanley private wealth advisor.

https://m.wsj.net/video/20260219/abc63bad-4c7a-474b-b4a8-b4feae461375/1/hls/manifest-hd-wifi.m3u8

Landing Founders as Clients Requires Patience and Hard Work

Barron's Advisor Next Generation

Government policy shapes retirement regardless of savings or lifespan. With Social Security's trust fund facing a 2033 shortfall, what fixes are coming? Our experts discuss policy shifts and how to budget your benefits.

https://m.wsj.net/video/20260410/aea80278-298b-458e-8bcd-f378796d6328/2/hls/manifest-hd-wifi.m3u8

What's Next for Social Security?

Stocks swoop and soar as investors weigh AI hype against rate-cut "tea leaves." Our panelists explain how to drown out the noise, chart your own winning path,and identify investments that offer true long-term rewards.

https://m.wsj.net/video/20260410/586aecf7-117b-4f3e-86f0-6869d907e671/2/hls/manifest-hd-wifi.m3u8

Riding the Market Roller Coaster

The capture of Venezuela’s Nicolás Maduro and Middle East tensions are reshaping oil supply expectations. The U.S. is intervening in energy markets in decades-unseen ways. Experts break down what’s next for oil, gas and energy stocks.

https://m.wsj.net/video/20260212/9779ec13-602a-4a38-bb73-495ff464a24f/1/hls/manifest-hd-wifi.m3u8

Oil and Gas in a Volatile World

For the first time in decades, U.S. power demand is rising - driven by AI data centers, EVs and electrification. Utility and clean-energy stocks are climbing, but costly buildouts threaten affordability. We explore what’s next for the power trade.

https://m.wsj.net/video/20260212/81a81fdd-47b4-44f6-93d1-7597a7fab032/1/hls/manifest-hd-wifi.m3u8

The Gold Rush in Electricity

Will Nvidia and other technology companies keep powering the stock market in 2026? We'll speak with two veteran money managers about their views on tech and their favorite stocks for the coming year.

https://m.wsj.net/video/20251212/5683d7a0-ed1f-4e3c-b913-bb3367ea3abd/1/hls/manifest-hd-wifi.m3u8

Finding Bargains in a Pricey Market

Explore what could go right for investors, and what could go wrong, in a year that will see the AI trade evolve, the Fed's leadership change, and global competition for resources increase in this 2026 Outlook.

https://m.wsj.net/video/20251212/573f5954-c4ab-43e9-804d-f1ea93fbb70c/1/hls/manifest-hd-wifi.m3u8

Meeting the Challenge

Stocks are expensive, risks abound, and AI is about to change the world. Other than that, building a calamity-proof retirement portfolio should be a cinch. Tune in as two veteran money managers size up the markets and share their investment ideas.

https://m.wsj.net/video/20250211/17a5e7d6-7c36-44b0-a35e-bf5ac3a24194/1/hls/manifest-hd-wifi.m3u8

Saving for a Sunny Day

Research shows that people greatly underestimate the healthcare costs they’ll face in retirement. Learn from experts how to estimate those costs, prepare for potential long-term care needs, and manage healthcare expenses in retirement.

https://m.wsj.net/video/20250211/e7c022d9-badf-4e95-8e7c-0b6fce9f7823/1/hls/manifest-hd-wifi.m3u8

Are You Fiscally Fit?

Surging power demand, new energy sources, and growing competition have spurred the utility industry to become more innovative than ever before. Our panelists will unpack the changes afoot and explore what lies ahead for companies, customers, and investors.

https://m.wsj.net/video/20240917/001ea098-1fcc-4da5-9f0e-a3b149bbb2fb/1/hls/manifest-hd-wifi.m3u8

Not Your Father's Utility

Barron's Roundtable

Whether you're leading a transition, building a scalable team, or just trying to stay ahead of the curve, this episode will give you practical insights to lead smarter and grow stronger.

https://m.wsj.net/video/20251010/fd26d60b-d1e6-409b-b51b-101da4aaa368/1/hls/manifest-hd-wifi.m3u8

Next-Gen Leadership Meets Smart Innovation

Electric vehicles sales are growing but not at the pace some expected. Some would-be buyers worry about the range of EV charging, and others are swayed by politics. But innovators from Detroit to Silicon Valley still envision a dramatic shift in how we get around. What’s going on and what’s next?

https://m.wsj.net/video/20240603/5784fa60-791c-47ad-9740-42e4553de5c4/1/hls/manifest-hd-wifi.m3u8

Forces Shaping EV Adoption and the Future of Driving

Success in improving the power grid to accommodate the electricity demands of the future will be a boon for companies doing the work and utilities that succeed. Explore the investing risks and opportunities.

https://m.wsj.net/video/20240522/2b825c69-2687-4d88-923b-0c8f523a2f67/1/hls/manifest-hd-wifi.m3u8

How to Invest in Initiatives to Bolster the Power Grid

Joanna Rotenberg, Fidelity's president of personal investing, discusses ways to make investing more accessible and how to bolster your own financial security.

https://m.wsj.net/video/20231025/8ad733df-ac90-41fd-9655-7761b3e0532c/2/hls/manifest-hd-wifi.m3u8

Mind the Gap: Demystifying Investing

Reshma Kapadia sits down with Cozy Wittman of College Inside Track to discuss how to tackle all things college, from what admission officers are seeking today, to navigating the different ways to funding higher education and evaluating the ROIs.

https://m.wsj.net/video/20230515/b7229011-05cc-42ec-9c16-1d7752ec668d/1/hls/manifest-hd-wifi.m3u8

Decoding the College Search and Financing Puzzle

Nicole Webb, financial advisor and SVP at Wealth Enhancement Group, shares ways to navigate the real estate market this spring whether you are a first-time buyer, a retiree downsizing or someone who is relocating or looking for a second home.

https://m.wsj.net/video/20230424/93eb00e1-caf0-4e83-9fc7-b502a57dc546/1/hls/manifest-hd-wifi.m3u8

Pro Tips on Buying and Selling a Home

Reggie Fils-Aimé, former president and COO of Nintendo of America, joins Barron's deputy editor Alex Eule to discuss his unlikely rise to the top, and the risks he took once there to beat the odds and achieve success.

https://m.wsj.net/video/20220630/61e2296d-ab1a-4216-ae65-24676447c616/1/hls/manifest-hd-wifi.m3u8

How Nintendo's Former President Disrupted the Gaming Industry

2050 Wealth Planners co-CEO Lazetta Rainey Braxton, Sequoia Financial Planners vice president Elizabeth Scheiderer, and MoneyZen founder Manisha Thakor offer tips on how to prepare for recession, inflation, caregiving needs.

https://m.wsj.net/video/20220617/a71025ce-518b-49b9-b098-21417863f8ce/1/hls/manifest-hd-wifi.m3u8

Financial Advice for the Inflation-Weary

Families and advisors have a lot to navigate when it comes to generational wealth transfer. Add sustainable investing to the list. Examine strategies to help close the generational divide. From the Dow Jones Energy & Sustainability event series.

https://m.wsj.net/video/20230210/85cbf3f9-b5ab-4bfa-93c6-f8e8a247d386/1/hls/manifest-hd-wifi.m3u8

Sustainable Investing and the Wealth Transfer

Barron's Events

Level Up

Barron's Explains

Back to Business

Great Investors

MarketWatch

Video Center - Barron's home

Polls show Democrats winning the Latino vote by a smaller margin than in previous elections. Young Latino voters, who see the election differently than their older counterparts, can help explain why. Photo Illustration: Jordan Kranse

https://m.wsj.net/video/20241028/b4ae8ca0-186a-41c4-a584-5a43968f1ace/2/hls/manifest-hd-wifi.m3u8

Polls show Democrats winning the Latino vote by a smaller margin than in previous elections. Young Latino voters, who see the election differently than their older counterparts, can help explain why.

Why Democrats Are Struggling More With the Latino Vote Now

Reporter: Democrats are winning Latino support with smaller margins than they have in the last four elections. But if you look at gains and losses, you'll see that Democrats are losing more Latino voters than Republicans are gaining. That's partly because while fewer Latinos are identifying as Democratic, more are saying they're independent, meaning they're up for grabs for either party.

Therein lies the opportunity depending on who really decides to court and win over the support of these voters.

Reporter: In a year where the presidential race is neck and neck, undecided Latino voters could play a major role in key swing states, if Harris and Trump can convince them to vote at all.

Latinos have the weakest partisan anchor of any race or ethnicity in the country.

Reporter: Here's why Latino voters are so difficult to pin down and how both parties are trying to win them over before election day.

Puerto Ricans, let's stay united. Let's vote for Trump.

We're gonna say, "She se puede."

Reporter: To understand what's going on here, you need to understand how the Latino population in the US has grown. Since 2000, it's nearly doubled in size and a larger percentage is born in the US.

The children of immigrants vote very differently than the immigrants themselves, and the grandchildren of immigrants, it's like a tectonic shift. It's a younger, more Americanized, more acculturated voter, and they're not terribly dissimilar from their white counterparts.

Reporter: Second generation Hispanics and higher identify less as Hispanic and more as American than foreign-born Hispanics, and they identify less with the countries their families come from.

The highest numbers of alignment with the Democratic side are actually older Latinos, and where you are seeing more of the churn is among younger voters.

Reporter: Newer Latino voters are more likely to classify themselves as independent than more established Latino voters.

We have a really disaffected community here, young people who simply don't believe that the politicians of either party are actually going to do anything.

Reporter: Mike Madrid, a Republican political consultant, says there are a number of reasons for this, but one big one is the state of the economy.

The economic standing and the quality of life of Latinos has not improved markedly in a lot of places. It doesn't mean that there aren't a lot of growth in the middle class, but broadly speaking, there are far too many that are still left behind.

Reporter: The economy consistently ranks as one of the top issues for Latino voters who make up an increasing portion of the working class, typically defined as workers without a college degree.

We are talking about a community that definitely is made up of working families where people are concerned about the wages that their jobs are paying, where people sometimes have to take more than one job to make ends meet, and the stability and the quality of those jobs.

Reporter: Both candidates are focusing on this in their messaging to Latino voters.

I know prices are too high still. You know prices are too high still. And we have to deal with it.

Many folks have talked about Democrats struggle to connect with the American working class or in general on economic issues.

Reporter: Harris' campaign released an ad in September about affordable housing and food prices aimed at Latino voters in Pennsylvania.

She heard the cries of families getting their homes taken away by corrupt banks.

Reporter: Harris has said that part of her plan for affordable housing would include $25,000 in down payment assistance for first time home buyers.

Her proposal offers down payment home buyer assistance, not just to people who have never owned a home before, which is a lot of Latinos, but to people who've generationally never owned a home before. Now, she may not be specifically saying it's a Latino proposal, but overwhelmingly this benefits Latinos in this economy.

Reporter: In an interview with Spanish language broadcaster Telemundo, she also announced that she would remove college degree requirements for federal government positions.

Part of my plan includes understanding that skills and experience should be as important as a college degree in determining who is a qualified worker to take on a job.

Reporter: Trump has focused on his economic record during his presidency.

We had the greatest economy in the history of our country. Now we have a lousy economy, primarily because of inflation.

One of the areas where Republicans have an advantage is that they have been able to solidify a perception that if voters are more concerned about the economy, they should look more at the Republican side.

Reporter: In round tables and town halls with Latino voters, Trump has spoken about creating more jobs with his energy and tariff plans.

It's gonna happen very fast through intelligent taxation, tariffs and incentives, and you're gonna have companies pouring into our country.

Reporter: He's also associated economic issues with immigration, the issue he polls highest on.

Now let me tell you what is happening at the border because it's affecting you probably more than anybody else. African Americans, Hispanic Americans. People are pouring in and taking your jobs.

Reporter: Immigration is one of the top issues among Latino voters, though it ranks lower among younger age groups. But the immigration policies Latino voters are looking for are changing. While they overwhelmingly support pathways to citizenship, just in the last year there's been an uptick in prioritizing border security.

I think some folks assume that being for border security equates with being anti-immigrant, but that is a very wrong assumption.

Reporter: The Democratic Party has taken up a stricter stance on border security this year.

The United States is a sovereign nation and I believe we have a duty to set rules at our border and to enforce them.

Reporter: And Trump is advocating for extreme measures.

We will begin the largest deportation operation in American history, and we have no choice.

Reporter: Some experts say that Trump takes his language about immigration too far.

Kamala has imported an army of illegal alien gang members and migrant criminals from the dungeons of the Third World.

Reporter: But most Latinos, particularly US-born Latinos, don't think that Trump is talking about them when he talks about problems with immigration.

It's easier, I think, to ignore the awful language when you agree with the solution.

Reporter: Both parties are aiming to increase their standing with this group who make a bigger difference in the electorate than ever. In 1996, Latinos made up just over 6% of eligible voters. In 2012, they crossed double digits. But this year, they'll pass up Black voters as the second largest block by race in the US. And this pool of voters has spread out further across the country.

The reality is that Latinos are a national population, and in speaking electorally, we know that they are going to be a decisive factor in shaping the political landscape in places like Arizona and Nevada for sure, but also in places like Pennsylvania and even in places like Michigan, Wisconsin, and Georgia, where Latinos in 2020 voted in numbers larger than the presidential margins of victory in those states.

Reporter: These are swing states that could go either way in a tight election, but Latino voters also have one of the lowest voter turnout rates.

One of the issues with this electorate is looking at the pool that is unregistered. And because we are adding about a million every year, that pool is gonna be growing consistently.

Reporter: But for this year, both parties are fighting to lock down these undecided voters in the final weeks before the election.

News moves fast, and there's not always time to untangle the complex forces driving the day's biggest stories. WSJ Explains breaks down big market moves, business and economic trends, and scientific developments to help you stay ahead of the curve.