Name: Chobani’s CEO on Why He Rejects the ‘Big Food’ Playbook
Uploaded: 2025-12-25T11:00:00Z
Duration: 1 min 13 s
Description: Chobani founder Hamdi Ulukaya explains why he believes the “Big Food” model is fundamentally broken—and how he maintains the agility of a startup while managing a $20 billion enterprise.

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Chobani founder Hamdi Ulukaya explains why he believes the “Big Food” model is fundamentally broken—and how he maintains the agility of a startup while managing a $20 billion enterprise. Photo: Chobani

https://m.wsj.net/video/20251218/542c2b64-39b5-49f1-81f4-1c458afda0fb/1/hls/manifest-hd-wifi.m3u8

Chobani founder Hamdi Ulukaya explains why he believes the “Big Food” model is fundamentally broken—and how he maintains the agility of a startup while managing a $20 billion enterprise.

Chobani’s CEO on Why He Rejects the ‘Big Food’ Playbook

Would you ever sell to a Big Food company?

No.

Never?

It's too big now.

Alan: Yeah.

It's too big now. I, you know, look, in life, you never say never. I don't want to. But that's-

Alan: But you-

I have to tell you-

You didn't like Big Food.

I don't like Big Food, I don't Big Food.

Because-

I like a lot of people in big, like, Midwest companies are great companies. These are good people. They just lost their ways. They forgot that they're making food for people.

Alan: Mm.

You know, you go to, like, you go to software companies, technology companies, fashion companies, car companies. They're product people. If you look at these 12, 14 CPG companies, none of the CEOs are product people. I spend more time with product and people than anything else. Every once in a while I come and spend time with you, but-

Alan: Thank you. Thank you.

Basically, very rare.

Yeah.

Hamdi: And you know, you said how, what you gonna wear when you come? I'm in the factory.

Alan: Yeah.

I'm in the innovation team. So what I'm basically saying is food companies have to realize that they're making food for people and there are so much resources they have, and with that decision making, they can make that food so much better within a very short time.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.