Name: Dow Jones CEO Almar Latour: AI Doesn't Shrink Information Value—It Accelerates It
Uploaded: 2026-09-12T13:00:00Z
Duration: 2 min 41 s
Description: Dow Jones CEO and Publisher of The Wall Street Journal Almar Latour explains why the rise of AI is magnifying the commercial value of trusted data rather than diminishing it.

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Dow Jones CEO and Publisher of The Wall Street Journal Almar Latour explains why the rise of AI is magnifying the commercial value of trusted data rather than diminishing it. Photo: WSJ Leadership Institute

https://m.wsj.net/video/20260908/eb9d8636-b9a2-4e81-9468-72432c1eb2c4/1/hls/manifest-hd-wifi.m3u8

Dow Jones CEO and Publisher of The Wall Street Journal Almar Latour explains why the rise of AI is magnifying the commercial value of trusted data rather than diminishing it.

Dow Jones CEO Almar Latour: AI Doesn't Shrink Information Value—It Accelerates It

You have to understand the balance of power and you have to understand your own value. If you do not understand the value of information, you're going to lose this game. This is what went wrong in media before where people thought, "Okay, well, it can be free." The internet has to be free. So we are free on the internet, not the Wall Street Journal, not Dow Jones, but a lot of other companies decided, "Yeah, why charge?" Because after all, customers demanded this to be free. So that I would say is a grotesque unawareness of the value of information. Here, too, AI is an accelerator that accelerates, in fact, and magnifies the value of certain types of information. And you need to understand that now we go from one value allocated to a piece of information to the value of information depending on the context in which it's used, by whom it's used, which scenario it's used, at what time it's used. And so there is a wide spectrum of value that just opened up for news, for data, for analytics. And we are sitting right in the middle of that. And so you have to be aware that what we're sitting on is not something with diminishing value, it's something that actually has just exploded in value and you're going to have to go through that price discovery. You have to understand what does it mean when a hedge fund uses our information versus when a student uses our information? And what does it mean for them to do that right when a big move happens on the market and where latency matters or when you're doing it in the evening because you're doing sort of research as an analyst. Those are all different scenarios.

So it's careful experimentation and-

It's beyond experimentation. And so the experimentation I think is early on. You have to establish that there are different behavioral patterns and I think you experiment for that. I would say, you know... And there's always experimentation humming in the background. I would say we're coming out of a period of intense experimentation where we understand, okay, this is fundamentally a different way of interacting with information. Obviously we knew that going in, but we have a better idea as to what in the early stages what that looks like. But after that, you actually have to go into structural commercialization and you have to start understanding who is using that information for what reasons and what is the commercial value for that. And so that is where we find ourselves right now.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.