How CEO Brian Niccol Plans to Reclaim What Starbucks Lost
How CEO Brian Niccol Plans to Reclaim What Starbucks Lost
Starbucks CEO Brian Niccol opens up about his first year at the helm, the challenge of managing hundreds of thousands of "partners," and why he believes Starbucks lost its way during the pandemic. Recorded on Dec. 9, 2025. Photo: Sean T. Smith for the WSJ Leadership Institute
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WSJ Leadership Institute Presents: Leaders
The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.
