Name: How Starbucks Is Responding to Growing Union Pressures
Uploaded: 2026-01-06T10:00:00Z
Duration: 1 min 44 s
Description: Starbucks CEO Brian Niccol addresses unionization efforts and details the company's strategy to bolster retention through an expanded benefits package. Recorded Dec 9, 2025.

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Starbucks CEO Brian Niccol addresses unionization efforts and details the company's strategy to bolster retention through an expanded benefits package. Recorded Dec 9, 2025. Photo: Sean T. Smith for the WSJ Leadership Institute

https://m.wsj.net/video/20251222/958547a4-8341-449a-9ac1-12900c362777/1/hls/manifest-hd-wifi.m3u8

Starbucks CEO Brian Niccol addresses unionization efforts and details the company's strategy to bolster retention through an expanded benefits package. Recorded Dec 9, 2025.

How Starbucks Is Responding to Growing Union Pressures

I know it's only a small portion of your employees who are unionized.

Brian: Correct.

But is the union a problem for you in making the people transition?

You know, look, I obviously, people have the right to unionize if that's what they believe is right. The thing I've decided that we're gonna make sure we focus on is we have to have the best job in retail. And when you look at what we offer at our company, there is no doubt we are providing one of the best jobs-

Alan: Still true, that's still true?

A hundred percent. You know, look, we offer healthcare benefits when you work 20 hours.

Alan: Wow.

You can get a four year college degree from Arizona State completely free.

Alan: Wow, any barista who's worked 20 hours-

Any barista, once you get 20 hours, you know, we have parental leave for our hourly employees, 18 weeks, just like you find in most big corporate jobs. So, you know, when you stack up all the benefits and then the pay, which by the way, you know, we pay well above minimum wage across the country. And in fact, on average, I think our wages are 18, $19 an hour. And then you layer in all these benefits. There's, I know you mentioned 50% turnover. For everybody, a comparison in our industry, most people have 120% turnover. So just the fact that people aren't turning over, also indicates what we're providing. And I was speaking with somebody earlier before, you know, she mentioned to me when she was between college and getting her journalism degree, you know, or journalism work, you know, she was working at Starbucks because we provided her an opportunity to work for 20 hours, get full benefits. I think she even said she was a coffee master, which is, if you see people wearing a black apron, they've gone the next step.- [Alan] Yeah. So, you know, I'm really proud of what we provide.

Alan: Yeah.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.