Name: Leading the Dallas Mavericks After the Trade that 'Broke the Internet'
Uploaded: 2026-02-28T22:55:00Z
Duration: 1 min 35 s
Description: Mavericks CEO Rick Welts recounts the Saturday night phone call that upended the franchise: the trade of superstar Luka Doncic. Welts discusses the challenge he faced managing the business fallout of a deal he did not control.

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Mavericks CEO Rick Welts recounts the Saturday night phone call that upended the franchise: the trade of superstar Luka Doncic. Welts discusses the challenge he faced managing the business fallout of a deal he did not control. Photo: Associated Press

https://m.wsj.net/video/20260218/40f0f860-1b2e-41b0-be79-6d58a6bfb9f7/1/hls/manifest-hd-wifi.m3u8

Mavericks CEO Rick Welts recounts the Saturday night phone call that upended the franchise: the trade of superstar Luka Doncic. Welts discusses the challenge he faced managing the business fallout of a deal he did not control.

Leading the Dallas Mavericks After the Trade that 'Broke the Internet'

I said I wasn't going to talk about Luca, but let's talk a little bit about Luca. I mean, that had to be a tough moment. You've got this iconic predecessor who's saying, "You stupid idiot, how did you let this happen?" I'm sure you were hearing from fans.

Yeah, so you have to understand how basketball organizations are structured. The well-structured ones have an ownership at the top, which for us is Patrick Dumont, the Adelson family, a head of basketball and a head of a business who don't have a reporting relationship, so basketball doesn't report to me. So I get a call at about an hour before we broke the Internet from Patrick Dumont, saying, "Hey, by the way, we're making a trade." This is 10:00 at night on a Saturday night.

Yeah.

It's like, "Oh, okay." "We're trading Luca to the Lakers." I'm like, "Who is this?" "Here's why. Here's what we're doing, Anthony Davis. It's gonna be great." "Okay."

And by the way, at that point, do you have the ability to say, "I'm CEO; no, you're not"?

No.

You can't? It's done?

He's the owner of the team. He's the owner of the team, and I didn't understand the depth of the emotional connection, I'd only been in Dallas for a month, the depth of the emotional connection between this player and this fan base. I don't think I've ever seen anything quite like it. So all you can do is listen to people who are upset, let 'em say everything they need to say, honestly listen to them, take in their input, and know that there's two things that cure everything in sports. That's time and winning.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.