Name: Performance Is Care': Unilever CEO's Greatest Leadership Lesson
Uploaded: 2026-07-06T11:00:00Z
Duration: 2 min 10 s
Description: Unilever CEO Fernando Fernandez says his most important career lesson was learning that a leader's success rests on the 3,000 people working in the factories. He explains why he believes "performance is care," and how delivering results is the only way to provide development opportunities for employees.

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Unilever CEO Fernando Fernandez says his most important career lesson was learning that a leader's success rests on the 3,000 people working in the factories. He explains why he believes "performance is care," and how delivering results is the only way to provide development opportunities for employees. Photo: Anna Moffat for the WSJ Leadership Institute

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Unilever CEO Fernando Fernandez says his most important career lesson was learning that a leader's success rests on the 3,000 people working in the factories. He explains why he believes "performance is care," and how delivering results is the only way to provide development opportunities for employees.

Performance Is Care': Unilever CEO's Greatest Leadership Lesson

Because the most important lesson I learned in my career was given to me by an Indian leader that was the boss of my boss when I was very, very young. And, you know...

At Unilever?

At Unilever. Yeah. Our main competitor was coming into Argentina. I was promoted to lead a very important piece of our business and he asked me, "Hey, what is success for you, Fernando?" And I gave a very silly response about, "Okay, we protect the market share and if we protect our profitability," and all that stuff. And he told me, he didn't allow me to finish, and he said, "Your success is the job of the 3,000 people that work in your factories." And I understood that day for whom I work and I understood that performance is care, that the only way to give opportunities to our people, give development is to perform. And that's the most important lessons I learned in my career and this is what I'm trying to build in the company now. Then particularly as a CEO, I feel what I learned is how visible you are to your people and whatever you sell has a kind of outweighed importance. So it's important to communicate and to comprehend consistency and repeat, repeat, repeat, repeat, repeat.

Get a little tired of all that repetition?

No, I say every single meeting I have, I say, "Volume growth, volume growth, volume growth, volume growth," because this is the method that--

Maybe that's your credo. We can put that on the wall.

Yeah, that's my credo. Volume growth is what shows the relevance of your portfolio in fast-moving consumer goods. And that's what I repeat, repeat, repeat, repeat. We are here to increase the relevance of our position in society and you do that providing products that more people choose every single day in an industry in which people make trillions of choices every single year.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.