Name: The Viral TikTok Moment That Put Marriott’s Principles to the Test
Uploaded: 2026-08-03T13:00:00Z
Duration: 1 min 51 s
Description: Marriott International Chief Executive Anthony Capuano shares how the company responded to questions about its corporate diversity initiatives after a clip of him speaking at an event went viral. He explains that while the company continuously evaluates its programs, it remains anchored in its core principles.

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Marriott International Chief Executive Anthony Capuano shares how the company responded to questions about its corporate diversity initiatives after a clip of him speaking at an event went viral. He explains that while the company continuously evaluates its programs, it remains anchored in its core principles. Photo: Maurizio Martorana for The Wall Street Journal

https://m.wsj.net/video/20260728/b24dc519-209b-47b8-8071-1ceb8027b9fe/1/hls/manifest-hd-wifi.m3u8

Marriott International Chief Executive Anthony Capuano shares how the company responded to questions about its corporate diversity initiatives after a clip of him speaking at an event went viral. He explains that while the company continuously evaluates its programs, it remains anchored in its core principles.

The Viral TikTok Moment That Put Marriott’s Principles to the Test

You spoke at the Great Place to Work-

I did.

Conference, and you talked about the importance of your employees. And you also, we talked about this with Tarang Amin, you also made some very strong comments about diversity-

I did.

That got some attention at that conference.

Yeah. I have a daughter who's 26, so this would've been a couple years ago. I got the phone call you never want from your child. "Dad, you're going viral on TikTok." Which as a public company CEO is a terrifying phone call to get. But you know, listen, we operate in nearly 150 countries. We're navigating shifting political winds all over the world. And so not surprisingly, as you saw some fluidity in our home country's attitudes towards DEI, I got a question about whether we would be changing our posture, whether we might walk back some of those policies-

No, you had shareholder activists.

Right.

There were potential costs of not changing your policies.

And you had some big multinationals that had already walked back. And I said, "We'll do what any well-stewarded public company will do. We'll look at the programs we have. We'll continue to evaluate their relevance." I said, "But for nearly a century, we've had some guiding principles that have guided how we run the business. We welcome all to our hotels and we create opportunity for all. And we're never going to deviate from those principles." And that was the bit that went viral, but-

Mostly positive? Any negative-

You know, I got back to my room that night asking myself that question. I had tens of thousands of emails from our guests, from our associates, from our owners. I think in 40,000 emails, there were two negative.

Whoa.

It was-

That's important.

This is why I work for this company. This is why I concentrate my travel with this company. This is why I invest as an owner in this company.

The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.