Unilever CEO on the Company's Influencer Content Pivot
Unilever CEO Fernando Fernandez says that the era of traditional broadcasting is over, replaced by a new era driven by content creators and constant creation. He explains the strategy behind the company's massive investment in social media influencers to navigate the modern brand discovery cycle. Photo: Anna Moffat for the WSJ Leadership Institute
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WSJ Leadership Institute Presents: Leaders
The WSJ Leadership Institute Presents: Leaders. A new podcast series bringing you revealing conversations with top executives shaping business today. Hosted by Alan Murray, president of the WSJ Leadership Institute, the series goes beyond headlines to explore how leadership really works in times of upheaval, transformation, and uncertainty. Our first episode was released Monday, Sept. 22, at 5:00 a.m. ET, with new episodes every other Monday.
