How Athletic Brewing Sells Beer for a Post-Alcohol Generation
Bill Shufelt quit Wall Street to sell non-alcoholic beer — an idea most people thought was crazy. Nearly a decade later, his company Athletic Brewing is leading a cultural shift around health and drinking. On Bold Names, he talks about non-alcoholic beer’s unlikely rise, how his company is navigating tariffs, and why Big Beer is now chasing his success. Photo: Alexis Green
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Bold Names
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
