McDonald’s CEO on Going Viral, Choosing Chicken and the Fast-Food Wars
One small bite, one giant viral headache. In this full, exclusive interview, McDonald’s CEO Chris Kempczinski joins WSJ’s Tim Higgins on the Bold Names podcast to discuss social media and winning the fast-food value war in a two-tier economy.
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Bold Names
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
