The $1B Bet Behind Southwest’s Biggest Changes in Decades
The $1B Bet Behind Southwest’s Biggest Changes in Decades
Southwest Airlines is in the middle of a massive transition. CEO Bob Jordan joins Bold Names host Tim Higgins to discuss the end of open seating, activist pressure, and the airline’s most transformational shift in decades.
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Bold Names
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
