‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
Lamborghinis are everywhere in pop culture, but the reality is few people actually own them. On Bold Names, CEO Stephan Winkelmann explains how exclusivity plays into the brand’s appeal and why the company is choosing hybrids over a fully electric future. Photo: Alexis Green
21:08
Bold Names
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.