Name: Shopify’s CFO on AI, Global Trade and the Future of Digital Commerce
Uploaded: 2026-03-24T17:07:00Z
Duration: 21 min 37 s
Description: Shopify CFO Jeff Hoffmeister discusses the expanded role of today’s CFO and shares insights on capital allocation, AI investment and navigating trade through geopolitical complexity.

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“We don’t see technology undermining our existence, we see technology helping us,” says Max Hollein, the CEO of the Metropolitan Museum of Art.

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Museums in the Age of AI

Max Hollein, the CEO of the Metropolitan Museum of Art, tells Barron’s Andy Serwer why more people are donating to museums and cultural institutions.

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The Changing Landscape of Philanthropy

Jonathan Steinberg, founder and CEO of WisdomTree, tells Barron’s Andy Serwer how gold and metals can be a strong alternative to the dollar and Bitcoin.

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WisdomTree CEO Is Going All In on Gold

Max Hollein, the CEO of the Metropolitan Museum of Art, discusses philanthropy, artificial intelligence, museum security, and more.

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This CEO Runs One of the Biggest Museums in the World

Jonathan Steinberg, founder and CEO of Wisdom Tree, sat down for an interview with Barron's editor at large Andy Serwer.

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WisdomTree CEO on ETFs, IDing Macro Trends, and More

As remote and hybrid work continues, Elizabeth Brink and Jordan Goldstein, co-CEOS of the architecture firm Gensler, tell Barron’s Andy Serwer how the firm is adapting to office design post-Covid.

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Redesigning the Office As a Destination, Not an Obligation

Elizabeth Brink and Jordan Goldstein, co-CEOS of the architecture firm Gensler, discuss how their leadership model works for their company.

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Co-Leading and Collaborating at Gensler

Elizabeth Brink and Jordan Goldstein, co-CEOS of the architecture firm Gensler, sat down with Barron's editor at large Andy Serwer.

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Gensler Co-CEOs on Nvidia, AI, and 'the 20-Minute City'

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How to Scale Your Net Worth

TJ Thornton, Head of Global Research Product Marketing at BofA Securities, talks to Jack Hough about his favorite stocks outside of AI.

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BofA’s Favorite Non-AI Stocks

Jack Hough talks to TJ Thornton, Head of Global Research Product Marketing at BofA Securities about diversifying stocks to hedge AI risks.

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Evaluating Investing Opportunities Beyond AI

Steve Quirk, chief brokerage officer at Robinhood, breaks down the value of tokenizing stocks in different markets.

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Unpacking Tokenization for Everyday Investors

Jack Hough talks to Steve Quirk, chief brokerage officer at Robinhood, about trends in retail investing.

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How Robinhood Reshaped the Trading Landscape for an Entire Generation

Streetwise host Jack Hough sat down with strategist Scott Wren to discuss how the AI-fueled market run stacks up against the dot-com boom.

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AI vs. The Dot Com Bubble

Bank of America’s Haim Israel shares what’s next for Nuclear Energy development.

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The Outlook For Nuclear

Jack talks to Lyft CEO David Risher about growth potential in the company.

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Lyft's Ride to Profit

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Mollie Colavita, CEO of J.P. Morgan Advisors, recommends that advisors seek out a group of trusted people who can act as a sounding board to help address pressing issues.

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Mollie Colavita, CEO of J.P. Morgan Advisors, discusses the importance of financial advisors adopting a CEO mindset in their practice.

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Mollie Colavita, CEO of J.P. Morgan Advisors, discusses how new AI tools are being rapidly adopted by advisors, resulting in improved efficiency and enhanced client relationships.

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Eleni Mavromati, private wealth manager with Merrill Private Wealth Management, who serves as COO of the Jones Zafari Group, discusses activities that are not work related that encourage mingling and engagement across different roles.

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Be More Intentional About Business Development

Eleni Mavromati, private wealth manager with Merrill Private Wealth Management, who serves as COO of the Jones Zafari Group, says COOs must ensure that compliance, human resources, business development, marketing, and team culture are all in sync.

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How the COO Role Is Similar to Being an Orchestra Conductor

Nancy Daoud, CEO of Opus: Advice First, a private wealth advisory practice of Ameriprise Financial Services, says that alts have become “one of the most important components of portfolios in more recent years, probably in the last eight to 10 years.”

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The Growing Importance of Alternative Investments

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A “willingness to roll up your sleeves and understand the issues that your clients are facing, not just from an investment perspective,” is common among the industry’s most successful, says Kelly Gaur, a Mercer Advisors regional vice president.

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Best Advice for Someone Considering Wealth Management as a Career

Kelly Gaur, a Mercer Advisors regional vice president, says she was drawn to working for a registered investment advisor partly because they generally offer a more personalized, modern approach to wealth management.

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The Appeal of Working for an RIA

“The best client development professionals are those who have served clients in some capacity,” says Kelly Gaur, a Mercer Advisors regional vice president.

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Client-Facing Experience Can Help Advance Your Career

The Mercer Advisors regional vice president discusses her business development role and tips for breaking into the industry and gaining valuable experience in a non-advisory capacity.

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Kelly Gaur: Tips for Pursuing Non-Advisor Roles in Wealth Management

“You want to make sure that everybody's excited and prepared and that you're all pulling the rope in the same direction,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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A Successful Transition Requires Honesty and a ‘Heavy Lift’

Young advisors considering a succession plan should maximize engagement with clients because “it can take a long time to gain that trust and build those relationships,” says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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Succession Planning and Establishing Trust With Clients

The Carson Wealth managing director and wealth advisor says his decision to partner with the firm was driven by the need for increased capacity for holistic services and a clear succession plan for his retiring father.

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Nate Fisher: Lessons Learned From a Successful Partnership

As trust grows, advisors tend to spend less time discussing investments and more time on clients’ families and well-being, says Nate Fisher, managing director and wealth advisor at Carson Wealth.

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Trusted Advisors Focus Less on Investments, More on Clients' Lives 

Serving tech founders is a full-time, long-term effort that often requires significant upfront work before a successful, revenue-generating relationship is established, says Katie Partridge, a Morgan Stanley private wealth advisor.

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Landing Founders as Clients Requires Patience and Hard Work

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The capture of Venezuela’s Nicolás Maduro and Middle East tensions are reshaping oil supply expectations. The U.S. is intervening in energy markets in decades-unseen ways. Experts break down what’s next for oil, gas and energy stocks.

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Oil and Gas in a Volatile World

For the first time in decades, U.S. power demand is rising - driven by AI data centers, EVs and electrification. Utility and clean-energy stocks are climbing, but costly buildouts threaten affordability. We explore what’s next for the power trade.

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The Gold Rush in Electricity

Will Nvidia and other technology companies keep powering the stock market in 2026? We'll speak with two veteran money managers about their views on tech and their favorite stocks for the coming year.

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Finding Bargains in a Pricey Market

Explore what could go right for investors, and what could go wrong, in a year that will see the AI trade evolve, the Fed's leadership change, and global competition for resources increase in this 2026 Outlook.

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Meeting the Challenge

Stocks are expensive, risks abound, and AI is about to change the world. Other than that, building a calamity-proof retirement portfolio should be a cinch. Tune in as two veteran money managers size up the markets and share their investment ideas.

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Saving for a Sunny Day

Research shows that people greatly underestimate the healthcare costs they’ll face in retirement. Learn from experts how to estimate those costs, prepare for potential long-term care needs, and manage healthcare expenses in retirement.

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Are You Fiscally Fit?

Surging power demand, new energy sources, and growing competition have spurred the utility industry to become more innovative than ever before. Our panelists will unpack the changes afoot and explore what lies ahead for companies, customers, and investors.

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Not Your Father's Utility

Modernizing America's grid will take creativity and money -- lots of money. Learn how players across the power sector can achieve their electrification goals and serve new customers without breaking the bank for consumers.

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Ready for a Revamp?

The launch this year of Bitcoin ETFs has made it easier for investors to buy and trade the cryptocurrency. But is that a wise move, and if so, how much crypto should you own?

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Investing in Cryptocurrencies

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Whether you're leading a transition, building a scalable team, or just trying to stay ahead of the curve, this episode will give you practical insights to lead smarter and grow stronger.

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Next-Gen Leadership Meets Smart Innovation

Electric vehicles sales are growing but not at the pace some expected. Some would-be buyers worry about the range of EV charging, and others are swayed by politics. But innovators from Detroit to Silicon Valley still envision a dramatic shift in how we get around. What’s going on and what’s next?

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Forces Shaping EV Adoption and the Future of Driving

Success in improving the power grid to accommodate the electricity demands of the future will be a boon for companies doing the work and utilities that succeed. Explore the investing risks and opportunities.

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How to Invest in Initiatives to Bolster the Power Grid

Joanna Rotenberg, Fidelity's president of personal investing, discusses ways to make investing more accessible and how to bolster your own financial security.

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Shopify CFO Jeff Hoffmeister discusses the expanded role of today’s CFO and shares insights on capital allocation, AI investment and navigating trade through geopolitical complexity. Photo: Nikki Ritcher for WSJ

https://m.wsj.net/video/20260324/9be84c1a-8a02-4748-a1d0-9240d3cf3b6c/1/hls/manifest-hd-wifi.m3u8

Shopify CFO Jeff Hoffmeister discusses the expanded role of today’s CFO and shares insights on capital allocation, AI investment and navigating trade through geopolitical complexity.

Shopify’s CFO on AI, Global Trade and the Future of Digital Commerce

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