Name: The Associated Press Is Embracing AI In News and Creating Guardrails
Uploaded: 2025-10-02T19:28:00Z
Duration: 2 min 27 s
Description: Daisy Veerasingham, CEO of the Associated Press, tells Barron’s Andy Serwer how the Associated Press is navigating AI adoption in journalism.

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Daisy Veerasingham, CEO of the Associated Press, tells Barron’s Andy Serwer how the Associated Press is navigating AI adoption in journalism.

https://m.wsj.net/video/20251002/3ccac628-1fb9-4bb0-a841-81b45d8f762f/1/hls/manifest-hd-wifi.m3u8

The Associated Press Is Embracing AI In News and Creating Guardrails

A big threat or maybe a big opportunity of course in our business is AI. And I know you have partnerships with ChatGPT and with Google. Talk to me about that and how are you harnessing this power?

Okay, so I think very early on, we established two principles, and I think that's kind of guided us through the last couple of years. And our principles were AP's intellectual property must be protected, and we must maintain or gain a fair value for what our journalists do every single day. And so those two principles have really guided, I guess the commercial deals that we have done. I think many people will be aware that we did the first deal with OpenAI. And we have done similar deals with other tech platforms where those two principles are respected. And that's been about our view that like it or not, AI is gonna fundamentally change the way in which we work, the way in which news is created, and the way in which audiences engage with news. And you have to embrace that and put guardrails against it because there are both challenges and huge opportunities to this technology. So you have to follow the opportunities, but also ensure that guardrails are put around what you are doing. So a good example of a guardrail is we update our standards on a fairly regular basis around journalist use of the technology itself. So that's a good example of how you can put a guardrail around AI, but also still really be aggressively moving forward with it.

And you're confident in your licensing deal with these new forms are not gonna threaten your future and are fair to you because other news organizations don't seem to share that opinion.

I think the advantage that we had is we are a licensing business. I mean we talked about that, right? That is what we have been doing for hundreds of years. So we had a licensing framework established already against which we could measure value. So it's that background, that history, that ability to evaluate against other things that has given us the confidence to move forward.