Name: The Points Guy on How AI Is Changing Travel
Uploaded: 2025-11-26T19:16:00Z
Duration: 1 min 57 s
Description: Barron’s Andy Serwer sat down with Brian Kelly, the founder of The Points Guy, and discussed where AI is changing travel for consumers and businesses. This conversation was recorded on Oct. 28, 2025.

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Barron’s Andy Serwer sat down with Brian Kelly, the founder of The Points Guy, and discussed where AI is changing travel for consumers and businesses. This conversation was recorded on Oct. 28, 2025.

https://m.wsj.net/video/20251126/922b6d94-bfc2-4037-b471-68727a406fc4/1/hls/manifest-hd-wifi.m3u8

The Points Guy on How AI Is Changing Travel

And what about AI, Brian? Is AI coming in and starting to change this whole game? You were talking about search.

Yeah, so on the airline side, I mean, Delta has openly said that I think last year was 1%, but this year they're scaling up the amount of AI for pricing. Instead of having a team of pricing analysts in Atlanta, working nine to five or whatever, they now have nonstop pricing. And they argue that these pricing AI agents actually can price flights lower. But I think most consumers would agree that this is helping them, you know, make more intelligent decisions based on, you know, is this an elite member? You know, they're saying they're not using that data. But let's be honest, I think consumers, AI, myself, you know, I'm allegedly a top travel expert, and I'm going to Machu Picchu soon with my two young kids and parents. It's so overwhelming. But guess what? I use Claude quite a bit. Claude helped synthesize down the time of year I'm going. There was still a lot of nuance that was needed where I then took a rough idea, and then took it to the hotel concierge to help flush it out. But I think AI is, you know, making it much easier to book travel and I think that'll continue.

Are there still travel agents out there and is there still a need for them?

Interestingly, the travel advisor, especially luxury travel advisors are booming. It is a huge business because, and I highly recommend using them in general, especially if you're spending a lot of money, never go directly to a luxury, this is one of the biggest mistakes luxury travelers make, going directly to, let's say, Four Seasons. If you go through a Virtuoso Travel Advisor, you generally will get the same rate, but also free breakfast for two, which at fancy hotels adds up quickly, upgrades, credits. So in general, luxury travel advisors are worth their weight in gold. Airline melts down, you can't get through to an agent, you pick up the phone, your travel agent can click a button, and put you on the next flight before the airline. So I highly recommend, and it's a booming industry. A lot of people are becoming travel advisors.