Name: Why Ukraine is Ramping Up Its Aerial War Against Russia
Uploaded: 2026-08-18T16:01:00Z
Duration: 4 min 47 s
Description: Ukraine is targeting sites in Russia linked to the retailer, Wildberries. WSJ’s Russia Bureau Chief Thomas Grove breaks down the change in strategy.

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Ukraine is targeting sites in Russia linked to the retailer, Wildberries. WSJ’s Russia Bureau Chief Thomas Grove breaks down the change in strategy. Photo: Tatyana Makeyeva/Agence France-Presse/Getty Images

https://m.wsj.net/video/20260818/ca2a6ff2-e781-4bbd-af2e-1a686eb75636/1/hls/manifest-hd-wifi.m3u8

Ukraine is targeting sites in Russia linked to the retailer, Wildberries. WSJ’s Russia Bureau Chief Thomas Grove breaks down the change in strategy.

Why Ukraine is Ramping Up Its Aerial War Against Russia

Ukraine has ramped up its bombing campaign on Russian targets, and those include oil and gas targets, as well as some of the country's most vulnerable economic targets as well. Over the course of the summer, Ukraine has hit more than 20 Wildberries warehouses. Wildberries is one of Russia's most important household names, and it's Russia's also biggest online retailer. So the warehouses that they're hitting are essentially these incredibly huge spaces that hold the goods of hundreds of thousands of sellers who use the company as a platform to sell online. The strikes have been happening regularly since mid-July, sometimes once a day. Ukrainian President Volodymyr Zelenskyy says that the reason behind the strikes are the fact that Wildberries is selling tactical gear, night vision goggles, helmets that are intended for the special military operation. That's the euphemism the Russian government uses for its war in Ukraine. However, there's another layer to this. Clearly, Wildberries is a very important economic target, and its distribution of warehouses around the country really brings home the war to many people who see those warehouses up in flames.

The importance of Wildberries goes beyond it being just a household name in Russia. It's actually incredibly indebted to Russian state banks, and that means that these banks are dependent on the company. Kyiv certainly has things to lose and to gain in its strikes on Wildberries. I mean, if it were to take down the company with its strikes, it would add a tremendous amount of stress to the Russian banking system, which is already quite fragile. What it has to lose is getting Russians to rally around Russian President Vladimir Putin ahead of parliamentary elections, expected for later in September. Putin's reluctance to talk about the strikes on Wildberries certainly shows the extent to which he doesn't want this to become a domestic problem, especially ahead of elections. In parallel to the strikes on Wildberries, there's also been a months long campaign against Russia's oil and gas sector. And this mostly comes down to the big refineries that Russia uses to refine its crude oil into high value products like gasoline and diesel. The oil and gas sector is Russia's most strategically important sector, because it produces tax revenue for the Russian government. Ukraine's efforts in targeting not just the oil and gas sector, but broadening it to more economically vulnerable targets like Wildberries is also a way of shifting Russians' perceptions of the war. Whereas up to now, they've been very sheltered from the war, in a lot of ways. This really brings it home to them. They get to see the footage of warehouses on fire across the country, which certainly raises questions for how much the Russian military can protect them. The front line in Ukraine really hasn't changed very much. It's still very stagnant. There are a number of factors that are behind the situation on the front line right now. You have better Ukrainian drones. Russia's also starting to feel a certain crunch when it comes to manpower. On the home front, the Russians are really trying a number of different things to protect themselves from the onslaught of Ukrainian drones in mass numbers. Some have tried to jerry-rig their own air defense systems. Some private companies have tried to buy them from defense contractors. There's been a number of various measures that they've taken, but that really hasn't led to Russia being able to stop them. We're seeing aerial attacks getting through the defenses of each country on both sides. This is happening for different reasons on different sides of the battlefield. On the Ukrainian side, they're without Patriot interceptors at this point. They've been very public about this. On the Russian side, they do not have the air defenses that are going to shoot down hundreds of Ukrainian drones at the same time. It's just a very difficult thing to do. And so therefore we have a situation in which both sides are really feeling the pain. Before we head into winter when fighting usually slows, we'll probably see an escalation in violence, including even a potential mobilization on the Russian side after parliamentary elections.