Name: Yahoo CEO on Launching an Adtech Agent Network and AI Search
Uploaded: 2026-06-23T12:40:00Z
Duration: 7 min 2 s
Description: Yahoo chief executive Jim Lanzone discusses the company's latest transformation since spinning out from Verizon in 2021. Lanzone details the launch of Yahoo Scout, a new artificial-intelligence-driven search engine trained entirely on Yahoo's proprietary data.

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Yahoo chief executive Jim Lanzone discusses the company's latest transformation since spinning out from Verizon in 2021. Lanzone details the launch of Yahoo Scout, a new artificial-intelligence-driven search engine trained entirely on Yahoo's proprietary data. Photo: WSJ Leadership Institute

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Yahoo chief executive Jim Lanzone discusses the company's latest transformation since spinning out from Verizon in 2021. Lanzone details the launch of Yahoo Scout, a new artificial-intelligence-driven search engine trained entirely on Yahoo's proprietary data.

Yahoo CEO on Launching an Adtech Agent Network and AI Search

I'm Alan Murray, President of the Wall Street Journal Leadership Institute, and I'm here now with Jim Lanzone, who is CEO of Yahoo. We're on Yahoo Beach here at Cannes.

That's right. The Yahoo Beach Club. This is where it all happens.

Beautiful setting. So what is happening in Cannes this week other than heat?

A lot of meetings, a lot of rose drinking out on the promenade here, but you know, it really, everything really does happen at Cannes every year. Thousands of people, everyone having meetings all week. It really is a tiring adventure, I think, for most people, but very productive.

Good. You find it valuable.

I do. We're, I've been in meetings all morning. I'll be in meetings all afternoon.

So tell me something. I spend a lot of time talking to CEOs. Every CEO I talk to these days is talking about a transformation. I'm not sure I know of a company that's been through more transformations than Yahoo. So where, where is it now and where are you going?

Yeah, I mean, I think it's our best transformation. I mean, we spun out of Verizon in late 2021 as a standalone company again. The first time the company had not been a public company since 1996. And that really allowed us to transform the company, reorganize it, invest in our products, do it the right way.

You couldn't do that as a public company?

Well, and for five years, it had been part of Verizon, so just very different objectives if you're owned by a telecom company.

Hard to get the capital to invest.

Yeah, as one of the, you know, leading Silicon Valley companies, which Yahoo always was and still is. We're the third largest, you know, property in the United States for unique users, more than Facebook or Amazon, and so that needed investment in the products, you know? Products that people love and rely on everyday. Yahoo Sports, fantasy sports.

Yeah.

Yahoo Finance, you know, Yahoo Mail. These things all needed a new, fresh approach and that's what we tried to bring.

You mentioned sports, you mentioned finance. How much of your business is sports and finance?

They're, you know, two of our best brands and certainly two of our most important products, but we also are still the third largest search engine in the United States. So we just launched our own AI search engine back in January called Yahoo Scout. It was the first time in 17 years Yahoo has done search on its own. So AI really presented this new opportunity. Yahoo Mail is still one of our biggest and most important businesses. And then, you know, important for Cannes Lions, we have the world's largest private demand-side platform in the ad tech side, so we take all of our data and we make it really useful for advertisers to do targeting.

I wanna talk about that but first, let's talk about Yahoo Scout.

Yeah.

What makes it different? How is AI transforming search?

Yeah, it was an interesting opportunity because index search, traditional search, we have always gotten from Microsoft, but with AI search, you know, being able to take answers from a new body of information and it turned out that Yahoo had some of the best data on the planet for because of things like Yahoo Finance and Yahoo Sports, because of our relationship with our users, 75% of whom are logged into Yahoo. Because of 30 years of search query history, we are actually able to take Yahoo data, apply AI search models to it, and have completely unique answers.

So it's primarily trained on Yahoo data.

Entirely on Yahoo data.

Entirely on Yahoo data.

Yeah, and so-

You don't have any IP issues with anyone like the Wall Street Journal.

That's right. Well, and we have partnerships with all kinds of publishers. Our job, since the beginning, was to be the trusted guide to the internet, which included sending traffic to publishers, to content creators.

That's right.

That's another thing that makes Yahoo Scout different, which is not only is it a incredibly useful and differentiated AI search product, but we also over-indexed on linking back to publishers, which the first generation of AI search engines failed to do.

Didn't. So you feel like you're going back to your true roots in some ways?

Not only that, I think the true roots of search, which is not just to give answers with no links, but to have answers full of links so that publishers can get traffic downstream from the search engine, and we do that.

And as a business when you're competing against Google, you're competing against hyperscalers, how is it?

Well, we have an advantage, I think Google is actually doing the same thing at a different scale, which is we have 700 million users a month who already rely on us in all these important categories.

You have a good base.

And so those people, we are able to introduce Scout to in the process of them using Yahoo.

So talk a little bit about the demand platform, because we're here in Cannes-

Yeah.

Filled with CMOs. They're all talking about how AI is gonna transform the way business is done in the marketing business. Tell me how it works.

So on the one hand, we still sell ads directly on Yahoo, so you can work with our sales team and buy premium placement on Yahoo Sports if it's the SuperBowl or anything like that. The NBA draft, which is happening tonight. But then also, our data is so valuable and it's deterministic data because we know our users so well because it's first party. You know, we're not using cookies from across the internet. It's based on their relationship with us. But so, what advertisers do with our DSP is they can actually target those users across, you know, with their own ads, you know, using Yahoo. So they make their inventory available, you know, in our DSP so we work with, you know, hundreds of different, you know, publishers across CTV, across audio, anything, digital out-of-home. You can actually make your ads available through the Yahoo DSP.

But at what point does this become agents talking to agents? That it just happens automatically?

Yeah, so we actually just this week announced our own agent network through Yahoo DSP. And what's interesting is we have agents that, you know, make the hard work of operating, you know, within the ad tech, you know, industry difficult. We make that more automated. But we also are allowing people to bring their own agents into our system or, you know, whoever they're partnered with. We're agnostic. Bring them with you and let them do that hard work, you know, on our platform.

So you can't, you will soon have agents talking to agents.

We already have it.

What's that gonna do to all these people who are walking up and down the Croisette this week?

Well, again, I would, I think most of the people here are in the, you know, business side, the strategic side of that. So we look at AI as a new superpower that is added to human power.

Yeah.

To help them do their jobs better and faster.

So Cannes is not going away.

Yeah, I know. I think it's only getting bigger every year.

Tell me at the end of the day what your goal, what Apollo's goal is with this thing. Will you go back into the public markets at some point?

I think it's definitely an option for us and we're not quite there yet, but we're almost there. It's been really healthy for us to be able to make the changes and improvements we needed to make to Yahoo as a private company. But given our growth rates, given our size, you know, I think we will be a good candidate for that at some point in the near future. And then at the same time, I think we're one of the most valuable private assets on the internet and I think that's attractive to a lot of other companies as well.

Well, I love to see great brands transform themselves. Look forward to the day when that, when you go back into the public markets. Jim Lanzone, thanks so much for taking the time.

Thanks.