Name: Hearst CEO on How Generative AI Could Affect the Media Business
Uploaded: 2025-04-01T14:26:00Z
Duration: 1 min 43 s
Description: Steve Swartz, CEO of Hearst, also talked about the company's growth strategy and its expansion in the business-to-business category.

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Steve Swartz, CEO of Hearst, also talked about the company's growth strategy and its expansion in the business-to-business category.

https://m.wsj.net/video/20250401/ff15128f-bf3b-4d77-80ba-36668f4df0aa/1/hls/manifest-hd-wifi.m3u8

Hearst CEO on How Generative AI Could Affect the Media Business

I want to ask you about technology and, of course, AI, and get your take on how that's changing how you're looking at your business.

Well, I mean, I think, you know, the sky's the limit in terms of how generative AI will get better and better, obviously, there are concerns, you know, from a public policy standpoint, but, right now, from an ability to make our colleagues more effective, more efficient, the ability to create new products, there's a tremendous amount. We, and not only we, but other companies, and certainly competitors of ours can and will be doing with generative AI, and we're very focused on it.

What is your strategy and what are your ambitions for this company going forward, say, for the next five years?

Well, I think that certainly we want to continue to grow. We very much like the B2B category, so I think we wanna get bigger, both organically and through acquisition in financial services through Fitch, in healthcare, where we have six companies today. We made a big acquisition last year of a company called QGenda. We wanna do more of that. And in transportation where we're in the automotive B2B field, we're in aviation, and we're in trucking, and we'd like to see all of those get bigger. And, you know, we're still open to a selective acquisitions in the consumer side where some of our businesses are struggling. We're working hard. We have good management across the board there, and we're trying to create some new business models.

Hearst CEO on How Generative AI Could Affect the Media Business

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