Name: How to Maintain a Great Lawn, According to Scotts Miracle-Gro's CEO
Uploaded: 2025-04-29T19:33:00Z
Duration: 3 min 51 s
Description: Jim Hagedorn, CEO of The Scotts Miracle-Gro Company, also talked about what lawns and gardens mean to Americans.

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Jim Hagedorn, CEO of The Scotts Miracle-Gro Company, also talked about what lawns and gardens mean to Americans.

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How to Maintain a Great Lawn, According to Scotts Miracle-Gro's CEO

What are some tips for people this summer who are looking to maintain a healthy lawn?

Oh, it's easy. I mean, we have a four-step program, so, you know, if--

Besides using your products, I'm sure,

Well, I mean, I think, look, I think within the law, you know, depending on where you live, water and try to get like an inch a week on your lawn. So use a sprinkler or if you get enough rain to do that. Apply a fertilizer. If you apply a fertilizer, you're gonna have much less need for weed killers or anything else, a good healthy lawn. But four fertilizer treatments per year, you will have a great yard. So all you have to do is put fertilizer down and water your lawn and you're gonna have a great lawn.

And I wanted to ask you about lawns and gardens and what do they mean to Americans? This is kind of a heavy question. I mean, why do people care? I mean, you have these lawns, how did it get that way and why do people care? Why don't we just have like wild plants growing in our yards? What do you think it means to people?

Like, I have this conversation all the time.

Really?

My chief garden officer and my friend.

That's a CGO.

Is Martha Stewart. And I'm not making that up. Martha is our chief gardening officer. And I was with Martha last week and I want to try to take our commercials from selling a product to selling let's garden this year. And this gets back to exactly what you're asking, what does it mean? And you know, let's start with what Martha is, you know, 'cause it's home, woman, mother, cook, gardener. I mean, you think about all the stuff that Martha really stands for. And, you know, if you ask Martha when you get like all upset and, you know, she can get grumpy, where are you gonna find her? In the garden? And I think, you know, they've asked like women in their 50s, would you rather be intimate with your husband or garden? And they say, "I'd rather garden." So what does it mean? I think people have a real need to have their hands in the soil and cultivate. And I think it's a human need, a psychological need to nurture something and create some beauty. And you could be in an apartment in New York or you could be at a suburban home on Long Island. I think you go to somebody's house that's got a nice garden and people care about it. Or if they have edibles and they say, "Yeah, these tomatoes, I grew them myself." I think you say, "Damn, like, this is nice." And you know there's always neighbors. If you live in the suburbs, you know there's people who don't care. And you look at those lawns and you think there's some crazy person living there. I think you drive by a nice lawn, I don't care what your political beliefs are, you know, I think you say, "That's a nice lawn. That's what I want." So I think because it's beautiful and it's a place to be with your kids and your pets and makes your home look better. When kids today, we became convinced that kids today wouldn't wanna live in a home with a yard and all this, I don't know why. We thought they'd wanna live on like the winding expressway and get in their car and drive to work and they pay money to a association that mow the lawn and all this stuff. Turns out that's not what people want at all. Young people today, I mean, it's hard to get 'cause it's expensive and interest rates are high, but what do they want when they have a kid? They want a dog. They want a yard. They want a garden even more than their parents did. That's what we know. So it's a pretty great industry to be in.

How to Maintain a Great Lawn, According to Scotts Miracle-Gro's CEO

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