Name: Okta Is Helping Make AI Tools Like ChatGPT More Personalized
Uploaded: 2025-07-11T17:58:00Z
Duration: 2 min 28 s
Description: There is a large demand for authentication as emerging AI softwares are being adopted by more companies, according to Okta CEO Todd McKinnon.

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There is a large demand for authentication as emerging AI softwares are being adopted by more companies, according to Okta CEO Todd McKinnon.

https://m.wsj.net/video/20250721/9bbf2a49-39ab-4b61-ac1d-4cc6978fb349/1/hls/manifest-hd-wifi.m3u8

Okta Is Helping Make AI Tools Like ChatGPT More Personalized

Can you flesh that out a little bit more because, you know, I'm on ChatGPT or some other LLM, I don't really see any authentication going on. What, what do you mean exactly?

Well you log into ChatGPT, you actually log in through Okta. So OpenAI as a customer, and we help them with identifying users to ChatGPT. It's how that application can be personalized for you. They know it's, and they're logging in and they know that these are the sessions you've had before and they can provide you that more personalized experience. But that's the same as not just ChatGPT, but hundreds of other AI, emerging AI applications have the same requirement. Now, when you turn that around and now you go to a company and you say, what is every company trying to do with AI? They're trying to do two things. They're trying to give their employees and their customers more personalized AI influenced experiences. So experiences, whether it's customer service or whether it's employee, employee productivity tools internally that bring LLMs and AI capability to that experience to make it more valuable for employees. So identity has to be employed for all those because the service has to be personalized and the right account has to be given to the right person. Now, when it really gets exciting is when you start talking about this world of agents. And the agents is basically the new way to say advanced software inside of companies. So the dream of agents is that all of these routine tasks that people do that touch all of these systems and have to query, get all this data out of these different databases that can be automated away. And then just like people in a manual world have to authenticate to all those various data sources in a company to make it secure. Those agents have to authenticate as well. So when your new agent assistant is helping you do research inside of all the databases of the various organizations you work with, that agent is gonna have to log into those systems. So Okta can help that agent log in, but it can also help the database that that agent is logging into makes sure it's the agent so we can help on both sides of that transaction. So all of these new Genetec software applications are really driving a lot of demand from our customers and we're well-positioned to capture that market.

Okta Is Helping Make AI Tools Like ChatGPT More Personalized

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