Name: Serial Entrepreneur Ted Leonsis on How to Build Successful Businesses
Uploaded: 2025-04-23T15:59:00Z
Duration: 2 min 39 s
Description: Ted Leonsis, CEO of Monumental Sports and Entertainment, talked about his journey from being a leader in the early days of AOL to owning an NBA and NHL team.

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Ted Leonsis, CEO of Monumental Sports and Entertainment, talked about his journey from being a leader in the early days of AOL to owning an NBA and NHL team.

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Serial Entrepreneur Ted Leonsis on How to Build Successful Businesses

Shifting gears, I wanna ask you about entrepreneurship. You were a serial entrepreneur, not born with a silver spoon in your mouth. What are some keys to starting and growing a successful business?

The best saying I ever heard in sports was, "No one knows nothing". And I think that's pretty...

I'm scratching my head. Okay.

That's pretty much on business, that you can find a niche, you can find an industry, you can take a contrarian view and force of will. You know, when we started AOL, it was illegal to get on the internet. The internet was owned by DARPA. And we said, "Well then let's build a private internet." Crazy, right? We had a rollout in every area code so you could make local calls, and you know, we built that and got America Online. That was a crazy idea at the time. Now it just seems so, you know, self-evident. And most entrepreneurs, if they start out, and this generation sometimes is too focused on the reward, you know, they're talking about exits, they're talking about valuations. If you start out with how can I make a better product, simpler, easier to use, less expensive, for a customer, if you nail that, then the venture capital will follow, the margins will follow, the profits will follow. So I've always looked at, my first business was at Georgetown University, the Bicentennial, 1976, 30 million tourists coming in. What can we sell these people? Snow cones, red, white, and blue snow cones. Still to this day, the product with the best margins, it was ice, paper cup with like some Kool-Aid on top of it. And we introduced variable pricing into the marketplace. If it's 80 degrees or less, it's 50 cents. If it's 80 to 100, it's a dollar. If it's over a hundred degrees on the barometer, the humidity ratings, we'll negotiate. We'll do a deal. And you know, I just learned from that experience that you can put a twist, you can do something with the consumer. You can introduce innovation and build something that has value.

Serial Entrepreneur Ted Leonsis on How to Build Successful Businesses

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